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The General TV commercial - How To
The General

The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in...

What the The General TV commercial - How To is about.

The General TV commercial - How To

The General TV Spot, 'How To' Featuring Shaquille O'Neal, Montell Jordan, is a humorous and engaging television commercial that features Shaquille O’Neal and Montell Jordan, two iconic figures in the world of basketball and music. The ad begins with Shaq, who is dressed in his trademark blue suit, standing in front of a car, asking viewers if they know how to save money on their car insurance. Suddenly, Montell Jordan, dressed in a leather jacket and black hat, joins Shaq and starts singing his famous hit song, “This Is How We Do It.”

The spot is notable for its catchy tune and fun visuals, which showcase the two celebrities performing silly dance moves and driving around in the car. Throughout the ad, Shaq and Montell Jordan provide viewers with helpful tips on how to save money on car insurance. They emphasize the importance of shopping around for coverage and taking advantage of discounts for having a good driving record, being a safe driver, and bundling policies. The commercial ends with Shaq and Montell Jordan driving off in the car and shouting, “Save some time, save some money, just call The General!”

The General TV Spot, 'How To' Featuring Shaquille O'Neal, Montell Jordan is a great example of how a well-crafted commercial can be both informative and entertaining. The ad combines memorable music, amusing visuals, and helpful information to create a fun and persuasive message that encourages viewers to consider The General for their car insurance needs. Whether you’re a basketball fan, a music lover, or simply looking for ways to save money on your car insurance, this ad is sure to leave you smiling and singing along.

The General TV commercial - How To produced for The General was first shown on television on September 15, 2021.

Song from commercial The General TV Spot, 'How To' Featuring Shaquille O'Neal, Montell Jordan

"This Is How We Do It" - Montell Jordan

"This Is How We Do It" is a popular song by American singer-songwriter Montell Jordan. The song was released by Def Jam Recordings on February 6 , 1995, and became a huge hit, reaching the top of the Billboard Hot 100 charts and staying there for several weeks.

The song has a catchy beat with a New Jack Swing style and features Jordan's smooth vocals. The lyrics celebrate the party lifestyle, with lines like "So I reach for my 40 and I turn it up" and "It's Friday night, and I feel all right."

The song has been remastered in HD and the official music video can be found on YouTube. The song has also been featured in various movies, TV shows, and commercials over the years.

Jordan's debut album, also titled "This Is How We Do It," was released in 1995 and peaked at #12 on the Billboard 200 chart ). The album features other popular songs, such as "Somethin' 4 Da Honeyz" and "I Like."

"This Is How We Do It" is often considered a classic 90s party anthem and is still played and enjoyed by many today.

Frequently Asked Questions about the general tv spot, 'how to' featuring shaquille o'neal, montell jordan

Some of you may know Shaquille O'Neal. Shaq was first insured by The General® when he was starting his basketball career. Today, he's not just our new partner, but he is once again a valued customer! It's no surprise; we've been providing quality auto insurance for almost 60 years.

The General TV Spot, 'Shower' Ft. Shaquille O'Neal, Kenny Smith, Ernie Johnson Jr.

Popular on Variety. Shaquille O'Neal says he turned to The General when he was in college and no one would give him a good price on car insurance. “When I was in college, The General was the only insurance I could afford,” he says in an interview.

Shaq it up In the past few years, he has been the face of the company as a spokesperson and star of its ad campaigns. O'Neal is now not only the face of The General, along with its cartoon character mascot, he has a hand in the creative. “The General gave me my break in college.

It was a BIG two years for The General® (pun intended), partnering with its first brand ambassador, Shaquille O'Neal beginning in January 2016. So big, in fact, that they have extended their partnership with the NBA Hall-of-Famer for another three years.

Shaq: I've been working with The General for a long time. I've always known that they were a quality insurance company, and my goal is to help the world understand that. I joined forces with The General in 1989 when I bought a used Bronco for $1,500. The guy wouldn't let me drive off of the lot until I had insurance.

How much does a Commercial Actor make? As of Oct 7, 2023, the average hourly pay for a Commercial Actor in the United States is $12.63 an hour.

actress Lillie Langtry In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product.

Shaq has done many things to help society. Of course, he is an entertainer and an athlete, ranking high in goal percentage and recording five music albums along with starring in a few movies, such as "Kazaam". He has also helped with the struggle with child obesity on his ABC reality show: "Shaq's Big Challenge".

NBA Legend Shaquille O'Neal Reveals He Is a Northampton Town Supporter. He's a 15-time NBA All-Star and a four-time champion, so Shaquille O'Neal's English football club of choice might shock you.

Advertising is a form of communication used to persuade an audience to take some action, usually with respect to a commercial offering, such as an item for sale or a service. Examples of advertising include television and print advertisements, product placements, and infomercials.

The Purpose of Advertising Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.

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Actors who starred in The General TV Spot, 'How To' Featuring Shaquille O'Neal, Montell Jordan

Montell Jordan photo
Shaquille O'Neal photo
Agenices

Agenices of the The General TV Spot, 'How To' Featuring Shaquille O'Neal, Montell Jordan

The General TV commercial - How To
Cutters Studios

Cutters Studios is a creative company with a passion for storytelling. The company was founded in Chicago in 1980 and has since expanded to different cities in the United States, including Los Angeles...

The General TV commercial - How To
Highdive Advertising

Highdive Advertising is a full-service advertising agency based in Chicago, Illinois. Founded in 2016, they have quickly established themselves as one of the premier creative agencies in the Windy Cit...

The General TV commercial - How To
Station Film

Station Film is a film production company known for its innovative approach to storytelling. Founded by Stephen Orent and Caroline Gibney in 1994, Station Film has produced award-winning ads, short fi...

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