The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in...
In The General TV spot 'Buried in Cement,' NBA hall-of-famer Shaquille O'Neal, aka "The Big Aristotle," is seen buried up to his chest in cement. The advert starts with Shaq, who is known for his towering height, standing atop a massive heap of cement with an electric mixer in his hand. The cement mixture is prepared in a massive drum on the back of a truck, and it appears Shaq has been mixing it himself.
The camera then takes a close-up view of his shoes, as they are sunk into the cement, with only the top half remaining visible. Shaq then looks towards the camera, and his face turns serious as he speaks. He says, "If you think it's expensive to get insurance without The General, imagine not having insurance at all." The screen fades to black, and the scene cuts back to Shaq's shoes, which are now covered in cement.
The message of the commercial is that insurance is essential and without it, an individual can potentially face catastrophic financial and personal consequences. The General's insurance offers protection for customers in vulnerable situations, and Shaquille O'Neal's appearance adds a touch of humor to the ad while warning people of the serious consequences of not having insurance.
Overall, the TV spot is creative, engaging, and highlights the importance of having adequate insurance. The inclusion of a well-known celebrity like Shaq captures viewers' attention and makes them more likely to remember the message of the ad.
The General TV commercial - Buried in Cement produced for The General was first shown on television on April 26, 2021.
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