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The General TV commercial - Buried in Cement
The General

The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in...

What the The General TV commercial - Buried in Cement is about.

The General TV commercial - Buried in Cement

In The General TV spot 'Buried in Cement,' NBA hall-of-famer Shaquille O'Neal, aka "The Big Aristotle," is seen buried up to his chest in cement. The advert starts with Shaq, who is known for his towering height, standing atop a massive heap of cement with an electric mixer in his hand. The cement mixture is prepared in a massive drum on the back of a truck, and it appears Shaq has been mixing it himself.

The camera then takes a close-up view of his shoes, as they are sunk into the cement, with only the top half remaining visible. Shaq then looks towards the camera, and his face turns serious as he speaks. He says, "If you think it's expensive to get insurance without The General, imagine not having insurance at all." The screen fades to black, and the scene cuts back to Shaq's shoes, which are now covered in cement.

The message of the commercial is that insurance is essential and without it, an individual can potentially face catastrophic financial and personal consequences. The General's insurance offers protection for customers in vulnerable situations, and Shaquille O'Neal's appearance adds a touch of humor to the ad while warning people of the serious consequences of not having insurance.

Overall, the TV spot is creative, engaging, and highlights the importance of having adequate insurance. The inclusion of a well-known celebrity like Shaq captures viewers' attention and makes them more likely to remember the message of the ad.

The General TV commercial - Buried in Cement produced for The General was first shown on television on April 26, 2021.

Frequently Asked Questions about the general tv spot, 'buried in cement' featuring shaquille o'neal

One of the kids asked Shaq, 'Why do you do those awful ads with the General?' " Iseman said. "Shaq said, 'Because when I was broke and didn't have a penny, they gave me insurance. '"

It turns out that Shaquille O' Neal has vocals 🎤 (in the. shower)?! You might not have known that, but we've. been known for low rates and great coverage for nearly.

Sign up to track 273 nationally aired TV ad campaigns for Shaquille O'Neal.

Philanthropically, Shaquille has raised millions of dollars for charity. He is a national spokesperson for the Boys & Girls Clubs of America, of which his relationship dates back to his youth in New Jersey. He is also a member of the national Board of Directors for Communities in Schools.

Shaq on Anthony Davis injury, laughter with Barkley: 'I ain't making fun of nobody' Basketball Hall of Famer and TNT analyst Shaquille O'Neal said he wasn't mocking Lakers star Anthony Davis for leaving Game 5 injured, but O'Neal added he “sucked it up” and played through injuries in important games in his career.

Shaq can be seen in commercials for brands such as The General, Gold Bond, Icy Hot, and more. These are not the only brands/companies that Shaq owns a share in, he recently said in an Earn Your Leisure interview that his real business is owning 50 brands.

"This Is How We Do It" is the debut single of American singer-songwriter Montell Jordan.

50 brands Shaq can be seen in commercials for brands such as The General, Gold Bond, Icy Hot, and more. These are not the only brands/companies that Shaq owns a share in, he recently said in an Earn Your Leisure interview that his real business is owning 50 brands.

4 Episodes 1 Season | 4 Episodes | TV-14.

The Shaquille O'Neal Foundation provides resources and opportunities for underserved youth. We team with Boys & Girls Clubs and Communities in Schools, two organizations that are personally close to Shaquille, to help achieve this mission. Our work is primarily focused in Atlanta and Las Vegas.

Michael Dapaah (born 10 August 1991) is a British actor, rapper, and comedian best known for portraying the fictional rapper Big Shaq (also known as Roadman Shaq). He is also known for his mockumentary SWIL (Somewhere in London), which focuses on four characters and their journey to success.

Success Quotes From Shaquille O'Neal “If you go 72-11 and don't win [the championship], it doesn't mean anything.” “My message to little kids who aspire to be anything they want to be is to listen to their parents.” “The day I stopped worrying about stats is the day I started winning.” “I'm going to be on a mission.

Videos

Watch The General TV Commercial, 'Buried in Cement'

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Actors

Actors who starred in The General TV Spot, 'Buried in Cement' Featuring Shaquille O'Neal

Darryl Dunning II photo
Shaquille O'Neal photo
Agenices

Agenices of the The General TV Spot, 'Buried in Cement' Featuring Shaquille O'Neal

The General TV commercial - Buried in Cement
Energy BBDO, Inc.

Overview: Energy BBDO, Inc. is an advertising agency with headquarters in Chicago, Illinois, USA. It was founded in 1932 and has been in operation for over 89 years. The agency specializes in buildin...

The General TV commercial - Buried in Cement
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

Products

Products Advertised

The General Car Insurance
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