What the Icy Hot Lidocaine TV commercial - Bicycles is about.

The Icy Hot Lidocaine TV spot featuring Shaquille O'Neal is a captivating ad that showcases the effectiveness of the product. The commercial starts with Shaq riding a bicycle down a steep hill, and as he reaches the bottom, he suddenly experiences excruciating pain in his shoulder. He then pulls out an Icy Hot Lidocaine patch, applies it on his shoulder, and continues his ride without any discomfort.

The ad highlights the potency of the product, which is a combination of two powerful pain-relieving ingredients: lidocaine and menthol. The patch is designed to provide relief from pain caused by arthritis, back pain, muscle strains, and sprains. Shaq, being a former basketball player, can attest to how debilitating chronic pain can be, and the Icy Hot Lidocaine patch is an excellent solution for anyone seeking relief.

The commercial captures the essence of the product and delivers its message cleverly. The use of a relatable celebrity like Shaq adds credibility to the product, and the visual of him riding a bicycle downhill adds a dramatic effect. The ad is compelling enough to make viewers want to try the product, especially if they suffer from chronic pain.

In conclusion, the Icy Hot Lidocaine TV spot, featuring Shaquille O'Neal, is a well-executed advertisement that highlights the benefits of the product. It showcases how it can provide effective pain relief without causing any adverse effects. The commercial's message is clear, concise, and relatable, making it an effective marketing campaign.

Icy Hot Lidocaine TV commercial - Bicycles produced for Icy Hot was first shown on television on May 29, 2016.