What the Icy Hot Smart Relief TV commercial - Back and Knee Pain Feat. Shaquille ONeal is about.

The Icy Hot Smart Relief TV spot featuring Shaquille O'Neal is a clever and effective way to market this innovative product for back and knee pain relief. The commercial begins with O'Neal strutting across the basketball court carrying a basketball with ease due to his strong and agile limbs. However, as soon as he steps off the court, he suddenly winces in pain, clutching his knees as he makes his way towards the bench.

This is where we get our first introduction to the Icy Hot Smart Relief product, as O'Neal reaches into his bag and pulls out a small device that he promptly places onto his knee. The device emits a gentle electrical pulse that works to soothe his pain. The rest of the commercial is focused on showing viewers how easy and convenient it is to use the product, with O'Neal demonstrating various usage scenarios, including placing the device on his back as he sits in a car and even using it while cooking in his kitchen.

Throughout the spot, we see viewers from all walks of life, including athletes, moms, and seniors, who can all benefit from the pain relief that Icy Hot Smart Relief provides. The message is clear: no matter what your daily routine involves, this product is your solution to finding pain relief.

The use of Shaquille O'Neal as the spokesperson for this product is a smart move by the marketing team. O'Neal is a well-loved and recognizable figure in the sports world, with a reputation for being tough and resilient. Seeing him use the Icy Hot Smart Relief product to alleviate his pain on and off the court gives viewers an added sense of trust in the product.

Overall, the Icy Hot Smart Relief TV spot with Shaquille O'Neal is a well-executed and compelling advertisement that showcases the product's effectiveness while appealing to viewers from all walks of life.

Icy Hot Smart Relief TV commercial - Back and Knee Pain Feat. Shaquille ONeal produced for Icy Hot was first shown on television on January 27, 2016.