What the Progressive Motorcycle Insurance TV commercial - Arcade is about.
Progressive Motorcycle Insurance’s TV Spot ‘Arcade’ is a creative and engaging marketing campaign that showcases the company’s unique approach to insurance. Released in 2023, the ad captures the essence of nostalgia, featuring an arcade game that takes viewers back to the 80s.
The ad begins with a man named Bill, clad in a leather jacket and riding a sporty motorcycle, heading towards an old arcade that has seen better days. Upon entering, he is greeted by a group of boisterous bikers who taunt him, but he remains unperturbed and walks towards an arcade game.
The arcade game seems to be an old-school motorcycle racing game, but as the screen flickers to life, we see that it’s actually Bill’s motorcycle that is being projected on the screen. The arcade game transforms into a real-life obstacle course, with Bill riding through various challenges that test his skills and agility.
Throughout the challenge, we see Bill deftly maneuvering his motorcycle, showcasing his expertise and control. As he successfully completes the course, we see him emerge victorious and claim the prize - a unique and highly coveted jacket.
The ad ends with the slogan ‘Keep riding with Progressive,’ reminding viewers that the company’s insurance policies offer the perfect coverage for riders who want to protect their passion for driving motorcycles.
In conclusion, the Progressive Motorcycle Insurance TV Spot ‘Arcade’ is an excellent marketing campaign that cleverly blends nostalgia with modern-day challenges. With its unique and engaging approach, it showcases the company’s commitment to providing top-notch insurance coverage to motorcycle riders.
Progressive Motorcycle Insurance TV commercial - Arcade produced for
Progressive
was first shown on television on April 2, 2017.
Frequently Asked Questions about progressive motorcycle insurance tv spot, 'arcade'
(2021) TV commercial, "Motaur: New Shoes," with Terrence Terrell and one other, for motorcycle insurance from Progressive Insurance Company.
comedian Stephanie Courtney
Flo is a fictional saleswoman character appearing in more than 100 advertisements for Progressive Insurance since 2008. Portrayed by actress and comedian Stephanie Courtney, the character has developed a fan base on social networks and has become an iconic advertising mascot.
Stephanie Courtney |
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Alma mater | Binghamton University (BA) |
Occupation(s) | Actress, comedian |
Years active | 1998–present |
Known for | Portraying Flo in Progressive Insurance ads |
Flo is a fictitious yet endearing salesperson character who has appeared in over 100 Progressive Insurance advertisements since 2008. Actress and comedian Stephanie Courtney plays the character. Flo has gained a following on social media and has become an iconic advertising mascot.
Aaron Takahashi is an American actor.
Actor Reginald VelJohnson
Actor Reginald VelJohnson Discusses His 'TV Dad' Progressive Commercials And His Professional Mindset At 70.
favoring or advocating progress, change, improvement, or reform, as opposed to wishing to maintain things as they are, especially in political matters: a progressive mayor.
Share. When Mike Sullivan joined Arnold Worldwide as an associate creative director in 2015, he was tasked with coming up with exciting new campaign ideas for one of the Boston ad agency's biggest clients: Progressive Insurance.
actor Reginald VelJohnson
Between 1989 and 1998, actor Reginald VelJohnson brought the heart and the laughs to our television screens on a weekly basis, playing Carl Winslow on the beloved sitcom Family Matters. These 25 years later, VelJohnson is back on TV in the form of new “TV Dad” commercials for Progressive Insurance.
Progressive is owned by its shareholders, as it is a publicly-traded company. The biggest shareholders are The Vanguard Group, BlackRock Fund Advisors, and Wellington Management, which have a combined ownership stake of almost 20%, according to public records, as of Q1 2021.
Flo herself, with her red lipstick, bold winged eyeliner, infamous side bang and headband hairstyle, and stark white uniform became a cultural icon who has appeared in what is now well over 100 ads. Her enthusiasm and extreme passion for insurance is unforgettable, and her image is practically universal.
Between 1989 and 1998, actor Reginald VelJohnson brought the heart and the laughs to our television screens on a weekly basis, playing Carl Winslow on the beloved sitcom Family Matters. These 25 years later, VelJohnson is back on TV in the form of new “TV Dad” commercials for Progressive Insurance.