“We have known for years that the sweet and delicious taste profile of Pepsi pairs perfectly with the taste of rum.” The work marks the latest iteration of the brand's ongoing 'Better with Pepsi' campaign, which has emphasized the pairing of Pepsi with different food items since its inception in May 2021.

The Pepsi Challenge was a marketing campaign started in 1975. It was simply a blind taste test between Pepsi and Coca-Cola, touting that even Coca-Cola fans choose Pepsi. It was a wildly successful marketing strategy that they revisited for decades.

In blind taste tests, most people preferred Pepsi, and Pepsi was associated with a higher level of activity in an area of the brain known as the ventral putamen, which helps us evaluate different flavors.

Our mission: Create more smiles with every sip and every bite. By creating joyful moments through our delicious and nourishing products and unique brand experiences. By being the best possible partner, driving game-changing innovation and delivering a level of growth unmatched in our industry.

Pepsi Special is a cola flavored soft drink offered in Japan from PepsiCo that contains Dextrin. Suntory, the manufacturer of the beverage claims that the dextrin in the drink suppresses the absorption of fat.

Pepsi is said to have a burst of citrusy flavor, unlike Coca-Cola. Coke is characterized by its slightly vanilla flavor. However, it dissipates over the course of a drink. This is where Pepsi shines.

Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. In 2022, it was the second most valuable soft drink brand worldwide, behind Coca-Cola.

In the small town of New Bern, North Carolina, local pharmacist Caleb Bradham invented the original formula of what would become Pepsi-Cola. First called “Brad's Drink,” this popular beverage was crafted with a mix of sugar, water, caramel, lemon oil, kola nuts, nutmeg, and other additives.

The company often uses humor and storytelling to appeal to its target audience. For example, one of PepsiCo's most successful advertising campaigns was the “Pepsi Generation” campaign, which used music, dance, and celebrity endorsements to create a sense of fun and excitement around the brand.

Pepsi has experimented with unique flavors like "Crystal Pepsi," "Pepsi Blue," and various limited-edition options, catering to changing consumer tastes. In 1975, Pepsi became the first American consumer product to be produced, marketed, and sold in the Soviet Union.

PEPSI is a writing strategy that asks students to prepare a pre-writing outline based on five points:

1. Point: Argument/Main Idea/Topic Sentence.
2. Explanation: Explain your point - preview your evidence.
3. Proof: Evidence; Supports your explanation - examples, stats, etc.
4. Signal Word: Indicates your paragraph is about to end.

Pepsi relies heavily on a strong brand image and celebrity endorsements to promote their product. They've had celebrities like Michael Jackson, Britney Spears, and Beyonce publicly endorse the brand and its signature soda.