At the same time, by implying that it's possible to also "harvest" the rainbow, the ad promotes the candy as something to be experienced, not just eaten. There are plenty of other examples of ads that bend the slogan in memorable ways, like "Believe the Rainbow" and "Transplant the Rainbow," just to name a few.

In 1947, the slogan was 'Taste the rainbow of fruit colours' and the essence of this has been carried through every single Skittles campaign since, although now it has been shortened to just 'Taste the rainbow'.

Candy brand Skittles has come under fire after teaming up with GLAAD (the Gay & Lesbian Alliance Against Defamation) and making changes to its packaging to incorporate 'Black Trans Lives Matter' messaging.

It all started in 1994 when Skittles first introduced their game-changing slogan 'Taste the Rainbow,' forever transforming the way we perceive and experience their brand. Created by US advertising and video production agency D'Arcy Masius Benton & Bowles, the tagline marked a huge change in tact for the Skittles brand.

Skittles Origins There is much speculation surrounding the creator of Skittles, as nobody really knows exactly who first made them. One story suggests that a British man named Mr. Skittles looked at a rainbow one day and wondered how it would taste.

Dextromethorphan (DXM): This is a drug contained in over-the-counter cough suppressants. After 900 milligrams, it becomes a hallucinogen. Synonyms for DXM include Candy, Dex, DM, Drex, Red Devils, Robo, Rojo, Skittles, Tussin, Velvet, Poor Man's X, and Vitamin D.

The Skittles experiment demonstrates concentration gradient, a chemical concept that means chemicals will move from areas of high concentration to lower concentration as they try to equalize the contractions (which is why the colors from the Skittles candies will bleed).

The target market for Skittles is primarily young adults and teens. The brand's marketing campaigns are tailored to this demographic, with the aim of appealing to their sense of fun and adventure.

We will donate $1 per every SKITTLES Pride pack sold to GLAAD in support of their ongoing efforts to work through media to combat anti-LGBTQ+ discrimination.

Nine years ago, Skittles took away its Lime flavour, which upset a lot of Skittles fans. To finally re-launch Lime, DDB Chicago decided to use something unusual for a brand: all of the online anger and hate directed at the brand. Skittles apologised to all 138,880 people who complained – individually.

The target market for Skittles is primarily young adults and teens. The brand's marketing campaigns are tailored to this demographic, with the aim of appealing to their sense of fun and adventure.

1994 Developed and launched by New York advertising agency D'Arcy Masius Benton & Bowles in 1994, 'Taste the Rainbow' is one of the longest-running advertising campaigns ever. To date, there have been north of 40 'Taste the Rainbow' commercials made.