Lincoln Financial Group television commercial 2022

What the Lincoln Financial Group TV commercial - This Is Financial Security is about.

The Lincoln Financial Group TV Spot, 'This Is Financial Security’ is a powerful marketing campaign that emphasizes the importance of financial security in our lives. The advertisement seeks to help people understand the significance of planning for their future and the security that comes with it.

The commercial begins with a woman sitting at her desk with stacks of paper, looking overwhelmed. We hear her thoughts, which are plagued with worries over her financial situation. She can't seem to shake these concerns, even when she's relaxing at home, playing with her son, or out for a run.

As the woman goes about her day, the ad highlights different scenarios where she comes to the realization that financial security is essential. For instance, when the woman is out on a jog, she starts to feel chest pains. In a dire moment of vulnerability, she realizes that financial security would allow her to better handle unexpected situations like medical emergencies.

The commercial aims to create an emotional connection with its viewers, conveying to them that they too can be like the woman in the ad. The message behind “This Is Financial Security” is simple yet powerful- taking control of your finances is essential for your peace of mind and emotional well-being.

While the Lincoln Financial Group does not go into detail on the specific policies that they offer, the commercial tries to inspire people to reach out to financial advisors to find the right plan for their lifestyles. Overall, this TV spot delivers a poignant message, which is sure to motivate people to re-evaluate their approach to financial security and take action towards being financially sound.

Lincoln Financial Group TV commercial - This Is Financial Security produced for Lincoln Financial Group was first shown on television on April 25, 2022.