Honda, a Japanese multinational corporation, is one of the world's largest manufacturers of automobiles, motorcycles, and power equipment. The company was founded by Soichiro Honda and Takeo Fujisawa...
Honda Holidays Sales Event TV Spot, 'Dear Honda: Roommate' is a commercial that showcases the all-new Honda CR-V and its features. The ad portrays a young woman moving into a new apartment with a new roommate, whom we find out is actually a bear.
The ad opens with the woman sitting on a couch with her furry roommate, watching television. She begins to speak to her new car, Honda CR-V, as though it were her confidant and friend. She thanks Honda for helping her make it through a "weird" transition of living with a bear.
As she speaks, the commercial showcases different features of Honda CR-V, such as the spacious cargo area that comes in handy when they go shopping and the rearview camera that helps her maneuver the car in tight spaces.
The spot ends with the woman saying goodbye to her new friend as she is heading out. She then turns and addresses the Honda CR-V, thanking it for being her "rock" during her roommate's time.
The commercial is creative and unique in its approach. By personifying the Honda CR-V, it adds a relatable and fun element to the ad. The use of a bear roommate is unexpected and adds to the appeal of the ad. The commercial successfully showcases the features of the car while creating a memorable and enjoyable experience for the viewer.
Honda Holidays Sales Event TV commercial - Dear Honda:Roommate produced for Honda was first shown on television on December 17, 2012.
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