Bai is a beverage company that specializes in creating a range of delicious and healthy drinks. Founded in 2009 by Ben Weiss, Bai has quickly grown to become one of the leading companies in the non-al...
Bai is an American beverage company that produces healthy drinks infused with antioxidants, vitamins, and minerals. As a part of their marketing campaign, Bai released a TV spot in 2018 titled 'This Just In', featuring Justin Timberlake and Brian Huskey.
In the TV spot, Timberlake, an award-winning singer, songwriter, and actor appears as a news reporter. Dressed in a traditional suit and tie, he is standing in front of a green screen surrounded by flashy graphics and headlines. Timberlake opens the segment with a dramatic introduction and announces that the world has changed forever with the arrival of a new drink called Bai.
As the news segment continues, Timberlake explains that Bai is different from any other drink in the market. The drink is low in sugar, calories, and high in antioxidants, providing a healthier option to consumers. He states that Bai's mission is to change the beverage industry by offering healthy drinks to consumers and helping them live their best life.
Brian Huskey, a comedian, and actor then appears as a consumer trying Bai for the first time. He is seen enjoying the drink and feeling revitalized after drinking it. Huskey mentions that he can't believe he is drinking something that is good for him and tastes good at the same time.
The TV spot ends with Timberlake closing the news segment, letting viewers know that Bai is the new drink in town, and everyone should try it. The ad perfectly captures Bai's ethos of providing consumers with healthy, delicious drinks that can transform individual lifestyles.
In summary, Bai TV spot, 'This Just In', is an entertaining and informative advertisement featuring two top-notch celebrities. The advertisement creatively highlights the uniqueness of Bai while emphasizing the importance of healthy and tasty drinks. Overall, the campaign successfully positions Bai as a leader in the health drink space.
Bai TV commercial - This Just In produced for Bai was first shown on television on June 5, 2018.
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