TurboTax is a software company that provides a range of financial tools and services to help individuals and businesses with tax preparation. Founded in the 1980s, TurboTax has emerged as one of the l...
TurboTax, the tax preparation software company, is known for their humorous and quirky TV spots. One of their most memorable ads features a dancer showing off some seriously impressive moves to the tune of Men Without Hats' 1982 classic hit "The Safety Dance."
The commercial, which aired during March Madness, begins with a man sitting at his desk, looking stressed and overwhelmed by the stack of tax documents in front of him. Suddenly, the dancer bursts into the room, dressed in a bold yellow and black outfit that perfectly matches the colors of the TurboTax logo. The catchy synth-pop beat of "The Safety Dance" starts up, and the dancer begins to boogie his way around the room, performing an energetic routine with ease.
As the dancer moves, the lyrics of the song are cleverly adapted to fit the tax preparation theme. "We can file if we want to, we can leave your friends behind," he sings. "Cause your friends don't file, and if they don't file, well, they're no friends of mine." The message is clear: with TurboTax, tax preparation can be quick and easy, and you don't have to rely on anyone else to get the job done right.
The ad is a perfect marriage of humor, nostalgia, and marketing savvy, seamlessly blending a classic '80s hit with a modern-day product. It's no wonder that the commercial quickly became a fan favorite, racking up millions of views online and cementing TurboTax's reputation for clever, attention-grabbing ads.
TurboTax TV commercial - March Madness: Dancer produced for TurboTax was first shown on television on March 17, 2023.
The Safety Dance by Men Without Hats
"The Safety Dance" is a hit song by the Canadian new wave/synth-pop band Men Without Hats. It was released in Canada in 1982 as the second single from their debut album "Rhythm of Youth". The song became a huge success , reaching the top 10 in several countries, including the United States and the United Kingdom.
Meaning of the song
The meaning of "The Safety Dance" has been a topic of much debate and speculation over the years. According to Ivan Doroschuk, the songwriter and lead vocalist of Men Without Hats, the song is about nonconformity and standing up for oneself. However, he has also revealed that the song was inspired by a real-life incident where he was kicked out of a club for pogo dancing, which was considered dangerous by the bouncers.
Legacy and cultural impact
"The Safety Dance" has become a cultural touchstone of the 1980s new wave era. It has been featured in several films, TV shows, and video games, and has been covered and remixed by numerous artists. The song's catchy melody, quirky lyrics, and memorable music video have made it a timeless classic.
If you want to listen to the song, you can find it on various streaming platforms like Spotify and YouTube.
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