What the Oikos TV commercial - God of War: Elevator is about.

The Oikos TV spot, 'God of War: Elevator' is a humorous ad that showcases the popular character from the God of War video game franchise, Kratos, in a comical setting. The advertisement begins with Kratos entering an elevator while holding a bag of groceries. Several people are already inside the elevator, waiting patiently to reach their floor.

As soon as the elevator doors close, the elevator music changes, and the lights begin flickering. Kratos tries to stay calm, but his fiery temper soon reaches boiling point as the elevator keeps stopping at every floor and more people keep getting in. The tension in the elevator is palpable, as Kratos' fellow riders are intimidated by his imposing presence.

Suddenly, Kratos sees a poster for Oikos Greek Yogurt and decides to try it. He takes a spoonful and his demeanor immediately softens. The ad then flashes to a scene of Kratos in full God of War mode, fighting off mythical creatures and wielding his trademark blades. But in the midst of his intense battle, he pauses to enjoy another spoonful of Oikos Greek Yogurt.

The elevator doors finally open at Kratos' floor, and he calmly and confidently exits, waving goodbye to his awe-struck fellow elevator riders. The Oikos TV spot, 'God of War: Elevator' concludes with the tagline, "Oikos Greek Yogurt. Fuel your greatness."

Overall, the ad is a humorous nod to the God of War franchise and the character of Kratos, while also promoting Oikos Greek Yogurt as a source of protein and fuel for greatness. The juxtaposition of the intense action-packed scenes with the mundane elevator ride is a clever way to grab the viewer's attention and keep them engaged until the end.

Oikos TV commercial - God of War: Elevator produced for Oikos was first shown on television on February 2, 2020.