Find out all about your favorite commercial!

Advertisers

Advertisers of the John Hancock TV Spot, 'News Before Bed'

John Hancock TV commercial - News Before Bed
John Hancock

John Hancock is a venerable financial services company that has been in operation for over 150 years. As a subsidiary of the Canadian insurance giant, Manulife Financial Corporation, John Hancock has...

What the John Hancock TV commercial - News Before Bed is about.

John Hancock TV commercial - News Before Bed

Title: John Hancock TV Spot, 'News Before Bed'

Introduction:In a world bombarded with news updates, the John Hancock TV spot titled 'News Before Bed' takes a unique approach, shedding light on the importance of financial planning and security in the face of uncertainty. This thought-provoking commercial captures the attention of viewers by challenging the concept of watching distressing news before bed. Let's dive into the details of this captivating advertisement and explore the key messages it conveys.

Scene 1: The Evening Routine:As the commercial begins, we find ourselves in a cozy living room, witnessing a common evening scene. A person, exhausted from the day's trials and tribulations, is perched on the couch, remote control in hand, ready to indulge in some mind-numbing television. The screen flickers to life, displaying a succession of news headlines, each more disheartening than the last.

Scene 2: A Shift in Perspective:Suddenly, the screen cuts to black, with only the words "There's Dark. And Then There's News Before Bed." boldly displayed. The viewer is left on the edge of their seat, wondering what comes next.

Scene 3: A Journey Begins:The next scene reveals John Hancock's logo, slowly coming into focus. The atmosphere shifts as the narrator's soothing voice takes over, offering a refreshing take on priorities in life. The screen transitions to show people engaging in various activities that bring them joy and fulfillment – quality time with family, pursuing hobbies, investing in personal growth, and maintaining a healthy lifestyle.

Scene 4: Embracing Financial Security:The spotlight then shifts to the importance of financial planning. The commercial emphasizes how John Hancock can provide individuals with the necessary tools and expertise to plan for the future, ensuring financial security and peace of mind. Displayed on the screen are images of diverse individuals benefiting from John Hancock's services — from parents securing their children's education to retirees enjoying a worry-free existence.

Scene 5: The Closing Statement:To wrap up the commercial, the screen captures the viewer's attention once again, displaying the powerful message, "Secure Your Tomorrow. Make It Different With Us." The call to action is reinforced, urging the audience to take control of their financial future.

Conclusion:The John Hancock TV spot, 'News Before Bed,' brilliantly highlights the significance of prioritizing personal well-being and financial security in an era dominated by anxiety-inducing news cycles. By challenging viewers to question their evening routine and consider the impact of their choices, this commercial successfully raises awareness about the importance of planning for the future. John Hancock's message of seizing control of one's financial destiny leaves a lasting impression, inspiring viewers to take the necessary steps to secure a brighter tomorrow.

John Hancock TV commercial - News Before Bed produced for John Hancock was first shown on television on September 24, 2012.

Videos

Watch John Hancock TV Commercial, 'News Before Bed'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in John Hancock TV Spot, 'News Before Bed'

Messeret Stroman photo
Agenices

Agenices of the John Hancock TV Spot, 'News Before Bed'

John Hancock TV commercial - News Before Bed
Heat

The search results seem to include various companies with the word "heat" in their name. Is there any specific information or question you need related to one of these companies? Please provide more c...

John Hancock TV commercial - News Before Bed
Hill Holliday

Hill Holliday is an advertising agency and marketing company based in Boston and New York. It was founded in 1968 and has since become one of the largest and most successful advertising agencies in th...

TV commercials

Similar commercials

Red Lobster Endless Shrimp TV Spot, 'Shrimp Yeah'
2014 Honda Accord LX Summer Clearance Event Accord TV Spot, 'Sarah'
Red Lobster Crabfest TV Spot, 'Seize the Day'
Nature's Way Alive! TV Spot, 'Age Vibrantly'
Lowe's TV Spot, 'Prep Your Lawn'
1131 September 2, 2013
Ruffles Ultimate Tangy Honey Mustard TV Spot, 'Action Hero'
Joe's Crab Shack TV Commercial Parking Lot Bean Town Bake
Pillsbury TV Spot, 'Freeform: Pizza Crescent Rolls' Featuring Chloe Bailey, Halle Bailey
Nature's Way Alive! TV Spot, 'Alive & Thriving: Basketball'
Nature's Way Sambucus Elderberry TV Spot, 'Nature Finds A Way'
Lay's TV Spot, 'Chip Finalists' Featuring Eva Longoria, Michael Symon
Ruffles TV Spot, 'Battle of the Bags' Featuring Charles Barkley, Jayson Tatum, Lebron James