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Advertisers of the Ruffles TV Spot, 'Own Your Ridges' Song by Kendrick Lamar, Feat. LeBron James

Ruffles TV commercial - Own Your Ridges
Ruffles

Ruffles is a popular snack brand that is owned and operated by Frito-Lay, a subsidiary of PepsiCo. The company produces a variety of potato chips that are known for their uniquely ridged texture, whic...

What the Ruffles TV commercial - Own Your Ridges is about.

Ruffles TV commercial - Own Your Ridges

Ruffles, a popular snack brand, released a new TV spot titled "Own Your Ridges" featuring a song by Kendrick Lamar and starring LeBron James. The commercial is an ode to all those who march to the beat of their own drum, encouraging viewers to take pride in their uniqueness.

The ad opens with LeBron James eating a bag of Ruffles, with Kendrick Lamar's rap lyrics playing in the background. The lyrics highlight the importance of being self-assured and owning one's individuality. The visuals are colorful and animated, showcasing the iconic ridges on the Ruffles chips.

As the commercial progresses, we see different people "owning their ridges" - from a skateboarder pulling off a daring trick, to a fashionista rocking an unconventional outfit. Each person is embracing their true self, unapologetically.

In the end, the ad comes full circle as LeBron James looks into the camera, saying "You see these ridges? These are my ridges." The commercial ends with the tagline "Own Your Ridges."

Overall, the TV spot is a celebration of diversity and individuality, encouraging people to embrace their quirks and unique features. The inclusion of famous personalities like LeBron James and Kendrick Lamar makes the commercial all the more impactful, inspiring viewers to appreciate their own differences and stand out from the crowd.

Ruffles TV commercial - Own Your Ridges produced for Ruffles was first shown on television on December 24, 2021.

Song from commercial Ruffles TV Spot, 'Own Your Ridges' Song by Kendrick Lamar, Feat. LeBron James

"DNA." by Kendrick Lamar"DNA." is a song by American rapper Kendrick Lamar ), released on April 14, 2017. It is the second track on his fourth studio album, "DAMN." The song was produced by Mike Will Made It and samples a Fox News clip discussing Lamar's 2015 BET Awards performance.

Lyrics and themesThe song's lyrics explore themes of Lamar's heritage, identity, and the impact of systemic racism on the black community. The chorus repeats the phrase "I got, I got, I got, I got / Loyalty, got royalty inside my DNA," emphasizing the importance of family and loyalty. "DNA." also touches on Lamar's experiences with the justice system and his resilience in the face of adversity.

Music videoThe music video for "DNA." features actor Don Cheadle interrogating Lamar, with the song serving as the soundtrack to the intense exchange. The video also features a cameo from ScHoolboy Q, another rapper signed to Lamar's label, Top Dawg Entertainment.

Critical reception and legacy"DNA." received widespread critical acclaim and was considered one of the standout tracks from "DAMN." The song's use of a sample from Fox News garnered attention, with some critics praising Lamar's political commentary and social awareness. "DNA." has since become a fan favorite and is often performed during Lamar's live shows.

Frequently Asked Questions about ruffles tv spot, 'own your ridges' song by kendrick lamar, feat. lebron james

Ruffles TV Spot, 'Battle of the Bags' Featuring Charles Barkley, Jayson Tatum, Lebron James - iSpot.tv.

Snacks Now Have a Theme Song With 'Return of the Mack' Remix Because '90s nostalgia seems to be here to stay, snack giant Frito-Lay has partnered with British R&B artist Mark Morrison for a new television commercial promoting the company's variety pack.

superstar Anitta It features Brazilian superstar Anitta and her track Envolver, which broke records when she became the first solo Latin artist to top the global Spotify chart. Meanwhile, the commercial itself has set a record of its own after Highdive powered an Evolver remix with 6,000 potatoes.

One of the best ways to do that is bring young blood into the mix, which they have done this year with rising rap superstar Jack Harlow, who, inspired by Doritos new barbecue chips in the ad, quits rap to play the triangle.

As a part of the campaign, Frito-Lay Variety Packs have also teamed up with legendary R&B singer, Mark Morrison, to reimagine his 90s hit, "Return of the Mack." In a new television commercial released today, Morrison will "Turn Up the Snacks," showing viewers how everyday moments with Frito-Lay Variety Packs can be ...

Frito-Lay, the company that churns out football-day favorites such as Doritos, Pepsi, Mountain Dew and Lays, unveiled its latest commercial for the upcoming NFL season, and it's a star-studded cast in the ad. Former NFL stars Dan Marino, Jerry Rice, Randy Moss and Emmitt Smith are all featured in the promo.

Jack Harlow Jack Harlow stars in Doritos' Super Bowl commercial. Be sure to vote for your favorite Super Bowl ad with Ad Meter!

superstar Jack Harlow One of the best ways to do that is bring young blood into the mix, which they have done this year with rising rap superstar Jack Harlow, who, inspired by Doritos new barbecue chips in the ad, quits rap to play the triangle.

Jack Harlow stars in Doritos' Super Bowl commercial. Harlow is excited for his fans to get to see a new side of him with his acting roles, and to see his personality more. "It is very fulfilling to feel like who you are is appreciated and taken in by the world," he says.

Jefferson White (born November 3, 1989) is an American actor. He plays Jimmy Hurdstrom on the Paramount Network series Yellowstone and Sean O'Neil on Chicago P.D. on NBC.

The commercial–which features Missy Elliott–will also air during Super Bowl LVII. In Doritos' latest Super Bowl commercial, Jack Harlow and Elton John compete for Triangle Player of the Year, with Harlow first quitting rap to learn the instrument and popularize it, only to see Elton win the coveted award.

Doritos

"Nacho Cheese" flavored Doritos
Related brandsLay's Tostitos Cheetos
MarketsInternational
Tagline"Another Level"
Websitedoritos.com

Videos

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Actors

Actors who starred in Ruffles TV Spot, 'Own Your Ridges' Song by Kendrick Lamar, Feat. LeBron James

Carlos Cervantes photo
LeBron James photo
Agenices

Agenices of the Ruffles TV Spot, 'Own Your Ridges' Song by Kendrick Lamar, Feat. LeBron James

Ruffles TV commercial - Own Your Ridges
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

Products

Products Advertised

Ruffles Original Potato Chips
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