Ruffles is a popular snack brand that is owned and operated by Frito-Lay, a subsidiary of PepsiCo. The company produces a variety of potato chips that are known for their uniquely ridged texture, whic...
Ruffles, a popular snack brand, released a new TV spot titled "Own Your Ridges" featuring a song by Kendrick Lamar and starring LeBron James. The commercial is an ode to all those who march to the beat of their own drum, encouraging viewers to take pride in their uniqueness.
The ad opens with LeBron James eating a bag of Ruffles, with Kendrick Lamar's rap lyrics playing in the background. The lyrics highlight the importance of being self-assured and owning one's individuality. The visuals are colorful and animated, showcasing the iconic ridges on the Ruffles chips.
As the commercial progresses, we see different people "owning their ridges" - from a skateboarder pulling off a daring trick, to a fashionista rocking an unconventional outfit. Each person is embracing their true self, unapologetically.
In the end, the ad comes full circle as LeBron James looks into the camera, saying "You see these ridges? These are my ridges." The commercial ends with the tagline "Own Your Ridges."
Overall, the TV spot is a celebration of diversity and individuality, encouraging people to embrace their quirks and unique features. The inclusion of famous personalities like LeBron James and Kendrick Lamar makes the commercial all the more impactful, inspiring viewers to appreciate their own differences and stand out from the crowd.
Ruffles TV commercial - Own Your Ridges produced for Ruffles was first shown on television on December 24, 2021.
"DNA." by Kendrick Lamar"DNA." is a song by American rapper Kendrick Lamar ), released on April 14, 2017. It is the second track on his fourth studio album, "DAMN." The song was produced by Mike Will Made It and samples a Fox News clip discussing Lamar's 2015 BET Awards performance.
Lyrics and themesThe song's lyrics explore themes of Lamar's heritage, identity, and the impact of systemic racism on the black community. The chorus repeats the phrase "I got, I got, I got, I got / Loyalty, got royalty inside my DNA," emphasizing the importance of family and loyalty. "DNA." also touches on Lamar's experiences with the justice system and his resilience in the face of adversity.
Music videoThe music video for "DNA." features actor Don Cheadle interrogating Lamar, with the song serving as the soundtrack to the intense exchange. The video also features a cameo from ScHoolboy Q, another rapper signed to Lamar's label, Top Dawg Entertainment.
Critical reception and legacy"DNA." received widespread critical acclaim and was considered one of the standout tracks from "DAMN." The song's use of a sample from Fox News garnered attention, with some critics praising Lamar's political commentary and social awareness. "DNA." has since become a fan favorite and is often performed during Lamar's live shows.
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OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...