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Advertisers of the H&R Block TV Spot, 'Bring It On TurboTax'

H&R Block TV commercial - Bring It On TurboTax
H&R Block

H&R Block is a tax preparation company based in Kansas City, Missouri, United States. Founded by Henry and Richard Bloch in 1955, the company has grown to become one of the largest tax preparation com...

What the H&R Block TV commercial - Bring It On TurboTax is about.

H&R Block TV commercial - Bring It On TurboTax

H&R Block recently launched a provocative television commercial titled 'Bring It On TurboTax'. The ad is a direct challenge to its biggest competitor, TurboTax, and encourages consumers to take charge of their tax returns. The H&R Block TV spot targets TurboTax's shortcomings, pointing out that the software cannot handle more complicated tax returns, leaving taxpayers at risk for errors and audits.

The commercial begins with a series of people boasting about how much money they saved by using TurboTax. However, they are abruptly cut off by H&R Block tax professionals who challenge them to be more proactive about their finances. They argue that while TurboTax may seem cheaper on the surface, it often causes users to miss out on potential refunds and can lead to costly errors down the line.

H&R Block's commercial highlights the fact that the company has tax professionals who can review tax returns and spot potential errors. Their professionals can also provide customized advice to help people maximize their refunds. The ad closes with the tagline, "Don't just get your taxes done, get your taxes won," a nod to the idea that consumers can and should strive to get the most out of their tax filings.

In summary, H&R Block's TV spot takes a bold and daring stand against TurboTax while promoting its own services as the best alternative. This promotion encourages users to take charge of their taxes by using the help of professionals and maximizing refunds. While the ad is competitive in nature, it still remains respectful and appropriate, never crossing the line into offensive or inappropriate territory.

H&R Block TV commercial - Bring It On TurboTax produced for H&R Block was first shown on television on January 28, 2013.

Frequently Asked Questions about h&r block tv spot, 'bring it on turbotax'

Both H&R Block and TurboTax allow you to switch from a different software provider and import tax documents. And both have a mobile app, as well as tools to help you calculate the deduction value of donated items.

For software, you'll find mostly similar features, though TurboTax does a better job of importing tax details from banks, investment companies, and other software. H&R Block stands out with the option to get help from a tax professional in person, which you can't do with TurboTax.

H&R Block has slightly lower prices than TurboTax for most paid versions of its online tax-filing platforms. Keep in mind, however, that both companies may offer special pricing for people who file early during tax season.

Although it's not the most expensive of the tax software providers we reviewed, H&R Block's online tax software isn't the cheapest either. Still, its free version is one of the best on the market: The interface is straightforward and easy to use, and on-screen help from a human is available for an extra cost.

Here is how you import your 1099-R in TurboTax,

  1. While in your Tax Home,
  2. Select Search from the top right side of your screen,
  3. Enter 1099-R,
  4. Select Jump to 1099-R.
  5. Follow the On-Screen Prompts to complete this section. TurboTax will walk you through.

If you used the TurboTax CD/Download software last year

  1. Sign in to TurboTax Online and start a new return, or open or continue a return you already started.
  2. Select Tax Tools and then Tools.
  3. Select Transfer last year's TurboTax return from your computer.
  4. Follow the instructions to finish transferring your file.

In a quick informal survey of his clients who've filed with both services, he told Best Life that "the consensus was that TurboTax produces slightly higher [federal] tax refunds than H&R Block."

As our comparison of Jackson Hewitt vs. H&R Block shows, Jackson Hewitt is cheaper for in-person filing and it may also be less expensive for online filing if you have more than just a basic return.

H&R Block is a for-profit business - they charge whatever a reasonable number of people will pay for their services. The ability to get an instant loan against your expected refund has always been one of the particularly attractive things they offer.

Intuit will pay restitution to nearly 4.4 million consumers who used TurboTax's Free Edition during tax years 2016 through 2018. These customers were told that they had to pay for the service despite being eligible to file for free via the IRS Free File Program offered through TurboTax, according to the announcement.

Here's where to enter your 1099-R in TurboTax:

  1. Open or continue your return.
  2. In the Federal section, select Wages & Income.
  3. Scroll to locate Retirement Plans and Social Security, and select Show more.
  4. Select Start or Revisit next to IRA, 401(k), Pension Plan Withdrawals (1099-R)

Start by checking if your financial institution or brokerage is a TurboTax 1099 partner (opens new page; scroll down and select the 1099/1098 Partners tab). If your institution isn't on the list, you won't be able to import.

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Agenices

Agenices of the H&R Block TV Spot, 'Bring It On TurboTax'

H&R Block TV commercial - Bring It On TurboTax
Fallon Worldwide

Fallon Worldwide is a full-service advertising agency that was founded in 1981 by creative genius Pat Fallon. Headquartered in Minneapolis, Minnesota, the agency has a long and illustrious history of...

H&R Block TV commercial - Bring It On TurboTax
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

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