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Advertisers of the Air Wick Essential Mist TV Spot, 'The Modern Way'

Air Wick Essential Mist TV commercial - The Modern Way
Air Wick

Air Wick is a well-known company that specializes in air fresheners and home fragrance products. Founded in 1943, Air Wick is now a part of the global consumer goods company Reckitt Benckiser Group.Ai...

What the Air Wick Essential Mist TV commercial - The Modern Way is about.

Air Wick Essential Mist TV commercial - The Modern Way

Air Wick Essential Mist is a popular air freshener that has become a common household item in countries around the world. To promote this product, Air Wick recently launched a new TV advertisement called 'The Modern Way'.

The TV spot opens with a woman in her living room, smiling as she breathes in the fresh scent of Air Wick Essential Mist. As she continues to enjoy the fragrance, her surroundings begin to transform around her. Suddenly, a peaceful and serene forest appears in her living room, complete with a flowing river and a variety of plant life. The woman looks around in wonder, delighted by the unexpected sight.

As the commercial progresses, the viewer sees that the refreshing scent of the Air Wick Essential Mist has transported the woman to various other exotic locations, including a lush tropical beach and a fragrant lavender field. In each scene, the woman is blissfully happy and relaxed, completely immersed in her surroundings.

The TV spot concludes with the woman back in her living room, inhaling deeply and basking in the calming aroma of Air Wick Essential Mist. The tagline, 'The Modern Way to enjoy nature, in your home', appears on the screen as the commercial ends.

This Air Wick Essential Mist TV commercial is a creative and engaging take on the traditional concept of air fresheners. Rather than simply masking unpleasant odors, Air Wick Essential Mist has been transformed into a product that transports users to a more desirable environment. By enjoying the exotic aromas of this air freshener, customers can experience the peace and tranquility of being in nature even when they're indoors.

Air Wick Essential Mist TV commercial - The Modern Way produced for Air Wick was first shown on television on January 9, 2022.

Frequently Asked Questions about air wick essential mist tv spot, 'the modern way'

How does this product work? The Air Wick Essential Mist Aroma diffuser is based on piezo technology. Using a piezoelectric transducer, (a diffuser that converts small amounts of energy from one kind into another) electrical energy is converted into extremely rapid mechanical vibrations.

During its 8-hour cycle, the device will spray at the following intervals: *Low 4 sec. Mist (17 min Pause), **Medium 5 sec.

Air Wick Mist Diffusers Provides long lasting fragrance with refills that last up to 45 days* and adjustable frequency settings, you can set it and forget it. Plus, it's compact and battery operated so you can discreetly add it to any decor.

Caution: Eye irritant. Prolonged or frequent skin contact may cause an allergic reaction. Avoid contact with eyes, skin and clothing. Do not ingest.

Air Wick® Auto Sprays are the perfect device to provide a burst of fresh fragrance in any room of your home. Keep bathroom smells at bay or welcome guests into your living room with a delightful fresh fragrance 24/7.

USE INSTRUCTIONS: Remove warmer from wall outlet. Remove refill from warmer and screw cap onto empty fragrance bottle. Unscrew cap from new fragrance bottle and insert into warmer until “click” can be heard. Plug UPRIGHT into outlet.

Our gadget begins with a 2X initial fragrance boost* that fills the room. Then, the device will run for an 8-hour cycle, releasing mist regularly and will then go into standby mode for 16 hours before starting at the same time the next day, delivering optimal fragrance schedule when you are there to enjoy it.

up to 60 days Air Wick® Auto Sprays fills your home with odor-fighting fragrance 24/7. Just set the device to your preferred fragrance intensity setting and enjoy. Each refill provides up to 60 days* of odor protection.

Air fresheners or air care products are products that deliver ambient fragrance substances, which serve to mask or remove perceived unpleasant odours or to create a pleasant ambiance due to the presence of perceived nice smells (EC, 2010; Cleanright.eu, 2020).

Our latest device optimizes air flow to fill your space with lasting fragrance inspired by nature. For a fragrance you can count on, plug in and transform your room atmosphere with our best smelling scents.

It is perfectly safe to inhale essential oils and is arguably the safest method of administration. However, you still need to take care when inhaling essential oils, even when diffusing. When inhaling using an essential oil you should make sure to: Always follow the dilution guidelines provided.

Anyone can be affected by direct exposure to high levels of product. There are case reports of air freshener overdose from inhaling the spray at close range. This has caused rapid heartbeat that required hospitalization. 1,2 These cases have been caused by the butane propellant that is used to spray the product.

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Actors

Actors who starred in Air Wick Essential Mist TV Spot, 'The Modern Way'

Deshja Driggs-Hall photo
Agenices

Agenices of the Air Wick Essential Mist TV Spot, 'The Modern Way'

Air Wick Essential Mist TV commercial - The Modern Way
Droga5

Droga5 is an American advertising agency founded in New York in 2006 by Australian creative David Droga. The company has since become one of the most well-known and respected advertising agencies in t...

Air Wick Essential Mist TV commercial - The Modern Way
Iris

Iris is a multinational company known for its innovative technological solutions. The company was founded in the early 2000s, and has since then, grown into a well-respected brand in the tech industry...

Products

Products Advertised

Air Wick Essential Mist Coconut and Pineapple Diffuser Fragrance Refill
Air Wick Essential Mist Diffuser
Air Wick Essential Mist Lavender & Almond Blossom Diffuser Fragrance Refill
Air Wick Essential Mist Vanilla and Pink Papaya Fragrance Refill
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