Air Wick is a well-known company that specializes in air fresheners and home fragrance products. Founded in 1943, Air Wick is now a part of the global consumer goods company Reckitt Benckiser Group.Ai...
Air Wick Essential Mist is a popular air freshener that has become a common household item in countries around the world. To promote this product, Air Wick recently launched a new TV advertisement called 'The Modern Way'.
The TV spot opens with a woman in her living room, smiling as she breathes in the fresh scent of Air Wick Essential Mist. As she continues to enjoy the fragrance, her surroundings begin to transform around her. Suddenly, a peaceful and serene forest appears in her living room, complete with a flowing river and a variety of plant life. The woman looks around in wonder, delighted by the unexpected sight.
As the commercial progresses, the viewer sees that the refreshing scent of the Air Wick Essential Mist has transported the woman to various other exotic locations, including a lush tropical beach and a fragrant lavender field. In each scene, the woman is blissfully happy and relaxed, completely immersed in her surroundings.
The TV spot concludes with the woman back in her living room, inhaling deeply and basking in the calming aroma of Air Wick Essential Mist. The tagline, 'The Modern Way to enjoy nature, in your home', appears on the screen as the commercial ends.
This Air Wick Essential Mist TV commercial is a creative and engaging take on the traditional concept of air fresheners. Rather than simply masking unpleasant odors, Air Wick Essential Mist has been transformed into a product that transports users to a more desirable environment. By enjoying the exotic aromas of this air freshener, customers can experience the peace and tranquility of being in nature even when they're indoors.
Air Wick Essential Mist TV commercial - The Modern Way produced for Air Wick was first shown on television on January 9, 2022.
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