Overview of Sam's ClubSam's Club is a membership-based retail warehouse club that is owned and operated by Walmart. Founded in 1983, Sam's Club operates more than 590 warehouse club locations across t...
Sam's Club TV spot for Serta, titled 'Mom, We're Home' is a heartwarming ad that highlights the comfort and quality of Serta mattresses sold at Sam's Club. The 30-second commercial begins with a mother and her young son arriving home after a long day. As she heads to the kitchen to start dinner, the son heads straight to bed, shouting "Mom, we're home!".
Cut to the boy sleeping soundly on a Serta mattress, the mother next to him, also resting peacefully. The narration then introduces the ad's tagline, 'Serta, available only at Sam's Club. Save big on comfort'.
The spot is simple, yet effective, in conveying the message that Serta provides the ultimate comfort for a good night's sleep. Viewers are left with the impression that Sam's Club is the best place to purchase a quality mattress that the whole family can enjoy. The ad also evokes feelings of warmth and coziness, which is sure to resonate with anyone who has ever experienced the comfort of a good mattress.
Overall, Sam Club's Serta TV Spot is a well-executed advertisement that showcases the quality of Serta mattresses while also highlighting the affordability that comes with purchasing at Sam's Club. It's an excellent example of how advertisers can use emotions and relatable family moments to create a memorable, effective ad campaign.
Sams Club TV commercial - Serta: Mom, Were Home produced for Sam's Club was first shown on television on February 12, 2018.
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