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M&Ms 2013 Super Bowl TV commercial - Anything for Love
M&M's

M&M's is a brand of multicolored chocolates that are produced by Mars, Inc. The company was founded in the year 1941 in New Jersey in the United States. M&M's are chocolate candies coated with a color...

What the M&Ms 2013 Super Bowl TV commercial - Anything for Love is about.

M&Ms 2013 Super Bowl TV commercial - Anything for Love

M&M's 2013 Super Bowl TV Spot, 'Anything for Love,' was a fun and cheeky advertisement featuring the brand's famous anthropomorphic candy characters. In the ad, the red M&M character is shown singing Meat Loaf's classic hit song"Nothings Gonna Stop Us Now," while trying to woo a lovely woman by offering her a bag of M&M's.

As the red M&M sings and dances his way through a charming rendition of the song, he goes to great lengths to impress the woman, including jumping over a pool of chocolate, dodging flying candies, and even going as far as to take a hot jalapeño pepper to the face in order to prove his dedication to winning her heart.

In the end, after getting hit by a truck and falling off a building, the red M&M lands safely in the woman's arms, promptly giving her the bag of M&M's as a token of his affection.

The ad perfectly captures the playful and fun-loving spirit of the M&M brand, appealing to viewers of all ages with its catchy song, witty writing, and charming characters. It's a memorable and entertaining Super Bowl spot that has certainly stood the test of time.

M&Ms 2013 Super Bowl TV commercial - Anything for Love produced for M&M's was first shown on television on February 2, 2013.

Song from commercial M&M's 2013 Super Bowl TV Spot, 'Anything for Love'

Introduction"I'd Do Anything for Love (But I Won't Do That)" is a popular song written by Jim Steinman and recorded by American rock singer Meat Loaf , featuring Lorraine Crosby. The song was released in 1993 as the lead single from Meat Loaf's album "Bat Out of Hell II: Back into Hell".

LyricsThe song features a series of verses in which the narrator proclaims his willingness to do anything for love, but then lists a series of things that he won't do. Each verse is followed by a powerful chorus in which the narrator insists that he would do anything for love, but he won't do that.

MeaningOver the years, the meaning of the song has been the subject of much speculation and interpretation. Some fans have suggested that the "that" in the chorus refers to a specific act or behavior that the narrator won't engage in, while others believe that the line is intentionally ambiguous and open to interpretation.

Explanation by Meat Loaf In a 2014 interview, Meat Loaf explained that the song is about the idea of commitment in relationships. He said that the "that" in the chorus refers to different things in each verse, but that the overall message of the song is that true love requires a willingness to make sacrifices and overcome obstacles.

Legacy"I'd Do Anything for Love (But I Won't Do That)" was a massive commercial success , reaching the number one spot on the charts in multiple countries. The song's music video, which features Meat Loaf and Crosby performing in a gothic castle, has also become iconic. The song remains a popular classic rock anthem and continues to be played on radio stations around the world.

Frequently Asked Questions about m&m's 2013 super bowl tv spot, 'anything for love'

M&M is withdrawing its "spokescandy" ads after Fox's Tucker Carlson railed about the candies' de-sexualization - as part of a push for a "woke" society. (Story aired on ATC on Jan. 24, 2023.)

But is there such a thing as too much of a coffee shop vibe. As green and brown m m sit on a couch enjoying the new coffee flavored treat purple m m breaks out her acoustic guitar.

Maya Rudolph 'Thrilled' to Star in M&M's Super Bowl Ad as the Brand Announces She'll Replace 'Spokescandies' Sabrina Weiss is the Editorial Assistant of PEOPLE's food department. She writes the weekly recipes for the print magazine as well as articles for PEOPLE Digital. Sabrina has been with PEOPLE since 2021.

In response, the M&M's brand pretended to retire its iconic spokescandies for publicity and announced that they would be replaced by Maya Rudolph, whom everyone can agree on.

Candy giant M&M's is retiring its iconic spokescandies following changes to the cartoon characters that sparked controversy in 2022. In a statement on Monday, the candymaker said it had “decided to take an indefinite pause” from using the mascots, which resemble giant living M&M's, in its marketing campaigns.

M&M's became the focus of a partisan backlash after the brand made a number of stylistic tweaks to its cast of “spokescandies” last year. In January 2022, the brand replaced the green M&M's knee-high boots with flats and swapped the brown M&M's stilettos for lower heels.

The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash. A controversy erupted when M&M's made changes to its roster of characters and to the shoes they wear.

M&M's spokescandies are 'back for good' following Maya Rudolph's Super Bowl ad. "I can't believe we were actually put on pause," the red M&M said during a postgame "press conference." M&M's "spokescandies" are back after a brief but noteworthy hiatus as part of a Super Bowl ad campaign by the candy company.

We help people feel included by championing fun as a way to share our true-self and connect with others. M&M'S is a chocolate brand on a mission. We believe in championing the power of fun to create a world where everyone feels they belong.

M&M's became the focus of a partisan backlash after the brand made a number of stylistic tweaks to its cast of “spokescandies” last year. In January 2022, the brand replaced the green M&M's knee-high boots with flats and swapped the brown M&M's stilettos for lower heels.

In addition to removing all of the gendered titles of the M&M's - “Ms.” is objectively too sexy - they gave Green a sensible white sneaker in place of her original go-go boots in order to reflect her “effortless confidence.” (And maybe to distract from this decade-old commercial in which the green M&M is moaning atop ...

M&M's, the ubiquitous candy brand owned by Mars Wrigley, announced on Monday that it would take “an indefinite pause” from its “spokescandies,” deciding that the cartoon characters with arms, legs and minimal facial features were simply too divisive for a polarized America to take.

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Agenices of the M&M's 2013 Super Bowl TV Spot, 'Anything for Love'

M&Ms 2013 Super Bowl TV commercial - Anything for Love
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

M&Ms 2013 Super Bowl TV commercial - Anything for Love
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

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