What the 2017 Toyota Highlander TV commercial - Nickelodeon: Kids Choice Awards is about.

In 2017, Toyota Highlander made a splash in the advertising world with their TV Spot during the Kids' Choice Awards on Nickelodeon. The commercial features three children who are nominated for the famous green slime award, the signature of the award show.

The ad opens up with the kids, each accompanied by their parents and a Toyota Highlander, embarking on a road trip towards the awards show. The car is spacious enough to accommodate everything needed for the journey, including snacks, water, and of course, the passengers.

As they drive towards the show's venue, the kids engage in various activities to pass the time, such as playing hide-and-seek and indulging in a little bit of mischief. The Highlander's dual sunroofs play an essential role in their interactions, as the kids pop their heads outside to wave hello to the passing cars.

Upon arriving at the venue, colorful confetti falls from the skies, signaling the start of the show. The commercial concludes with the Toyota Highlander driving through the sea of confetti and pulling up at the red carpet, where the children are greeted by the host of the awards show.

Overall, the Toyota Highlander ad aimed to showcase the versatility and spaciousness of the car and its ability to accommodate an entire family. The ad's playful tone and bright colors made it a hit with its target audience of young children and their parents, making it an unforgettable moment for Toyota's marketing campaign.

2017 Toyota Highlander TV commercial - Nickelodeon: Kids Choice Awards produced for Toyota was first shown on television on March 7, 2017.