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Advertisers of the Pedigree TV Spot, 'Learning to Swim'

Pedigree TV commercial - Learning to Swim
Pedigree

PEDIGREE is a well-known company that specializes in producing dog food and treats. The company is dedicated to providing nutritionally balanced and affordable food options for dogs of all ages, from...

What the Pedigree TV commercial - Learning to Swim is about.

Pedigree TV commercial - Learning to Swim

Title: "Learning to Swim: A Heartwarming Journey of Courage"

INT. POOL - DAY

We open to a bustling and vibrant community swimming pool on a sunny day. Children of all ages laugh and play in the water, their excitement echoing through the air.

At the edge of the pool stands a timid and nervous PUPPY, barely a few months old. We can see the fear in its eyes as it watches the other dogs confidently splashing and swimming with ease.

VO (V/O)In the world of canines, there's one important skill that's both a joy and a necessity—swimming.

The puppy hesitantly takes a step forward, sniffing at the water. It lets out a tentative bark before quickly retreating. But deep down, a spark of determination ignites, pushing the puppy to try again.

CUT TO:

INT. DOG TRAINING CLASSROOM - DAY

The puppy sits anxiously at the feet of a KINDLY INSTRUCTOR. The walls are adorned with photos of champion dogs in various sports.

INSTRUCTORRemember, every dog can learn to swim. It's all about building their confidence and taking it one step at a time.

The instructor guides the puppy through a series of training exercises, slowly acclimating it to the feeling of water on its fur. From pawing at a water-filled basin to walking on a submerged ramp, every small victory brings the puppy closer to its goal.

EXT. POOL - DAY

Back at the community pool, the puppy takes a deep breath, visibly pulling in courage. It steps up to the pool's edge, ready to face its fears head-on.

VO (V/O)Pedigree believes that every dog deserves a chance to overcome their fears and discover their full potential.

The puppy leaps into the water with a mixture of nervousness and excitement. Its tiny paws paddle furiously, creating ripples on the surface.

As the puppy gains confidence, it begins to swim effortlessly, mimicking the graceful strokes of the older dogs. The joy on its face is contagious—a testament to the power of perseverance.

VO (V/O)Because when you give a dog the love and support it needs, there's nothing they can't achieve.

The pool erupts in applause and cheers as the puppy completes its first lap, its tail wagging wildly in triumph.

CUT TO:

EXT. PARK - DAY

The last scene shows the proud and confident puppy leading a pack of other dogs on an adventurous run through a beautiful park. They bound effortlessly through tall grass, their tails wagging in unison.

VO (V/O)Discover the incredible potential in every dog. Choose Pedigree.

SUPERIMPOSED TEXT:Pedigree: For Dogs Who Triumph

FADE OUT.

Pedigree TV commercial - Learning to Swim produced for Pedigree was first shown on television on March 18, 2018.

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Agenices

Agenices of the Pedigree TV Spot, 'Learning to Swim'

Pedigree TV commercial - Learning to Swim
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

Products

Products Advertised

Pedigree Adult Complete Nutrition
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