Jack Harlow Jack Harlow stars in Doritos' Super Bowl commercial. Be sure to vote for your favorite Super Bowl ad with Ad Meter!

After PEOPLE exclusively revealed that Harlow is the celebrity featured in this year's Doritos Super Bowl 2023 commercial - the brand dropped the full ad, which sees Harlow quit rapping to play the triangle.

Talking to TODAY.com, the 24-year-old says the goofy 90-second Doritos ad, featuring stars like Missy Elliott and Elton John, is focused around a "try-another-angle concept." "I think it's important to look at things in a new way, find ways to refresh because being a creative can get monotonous," he says.

superstar Jack Harlow One of the best ways to do that is bring young blood into the mix, which they have done this year with rising rap superstar Jack Harlow, who, inspired by Doritos new barbecue chips in the ad, quits rap to play the triangle.

PLANO, Texas, July 24, 2023 – Now in its third year, Doritos SOLID BLACK is continuing to spotlight Black Changemakers who TRY ANOTHER ANGLE™ to create meaningful impact in their communities, now with the launch of its new limited-edition flavor, Doritos Spicy Pineapple Jalapeno.

Following tangy flavor additions Tangy Ranch, Tangy Pickle, and Tangy Tamarind, Doritos is ringing in 2023 with a new offering: Sweet & Tangy BBQ.

Ali Germaine Landry (born July 21, 1973) is an American actress, model, and beauty pageant titleholder who won Miss USA 1996. She played Rita Lefleur on the UPN sitcom Eve and was the Doritos Girl in a 1998 Super Bowl commercial.

Doritos Sweet & Tangy BBQ Super Bowl 2023 TV Spot, 'Jack's New Angle' Featuring Jack Harlow, Song by Anita Ward.

little fried and golden thing The term dorito is a contraction of Spanish doradito (little fried and golden thing), which is a diminutive of dorado (fried and golden thing). The original product was made at the Casa de Fritos (now Rancho Del Zocalo) at Disneyland in Anaheim, California, during the early 1960s.

DORITOS® isn't just a chip. It's fuel for disruption - our flavors ignite adventure and inspire action. With every crunch, we aim to redefine culture and support those who are boldly themselves.

The commercial–which features Missy Elliott–will also air during Super Bowl LVII. In Doritos' latest Super Bowl commercial, Jack Harlow and Elton John compete for Triangle Player of the Year, with Harlow first quitting rap to learn the instrument and popularize it, only to see Elton win the coveted award.

Not only have prices been on the rise across the country, many of your favorite products are getting smaller. Frito-Lay, a subsidiary of Purchase-based PepsiCo, has announced that consumers will be getting five fewer chips in a bag of Doritos. A company spokesperson says they need to cut somewhere because of inflation.