The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

After making her Old Spice commercial debut in October, she stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis that highlights the new Wilderness Aluminum Free Dry Spray and continues the campaign's focus on diversity both in front of and behind the camera.

Wieden+Kennedy Initial commercials The campaign was launched with two commercials: the primary 30-second spot, and a shorter 15-second companion piece, both written by Craig Allen and Eric Kallman of Wieden+Kennedy. The spots promote Old Spice's Red Zone After Hours Body Wash.

The Man Your Man Could Smell Like Old Spice is a brand that has been around for decades, and has undergone several transformations over the years. However, there is one marketing campaign that stands out above the rest: "The Man Your Man Could Smell Like." The campaign was launched in 2010 and immediately went viral.

Many times they are very unrealistic but try to appeal to peoples pathos while showing the characters ethos on why you should buy their product. The pathos within the Old Spice commercial tries to draw in WOMEN actually to buy their men a mens product.

Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn't me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he's me. Look down, back up, where are you?

Gabrielle Dennis Gabrielle Dennis is a multi-hyphenated artist with a background as a trained dancer, actress, and singer stretching all the way back to age 4. Gabrielle always knew she would have a career in the arts and although she has appeared on stage and film she is best known for her work in television.

Introducing a new collection with spots starring Deon Cole and Gabrielle Dennis. Old Spice has long been the men's grooming authority, understanding that men deserve nice, clean, moisturized skin too. Men want the kind of selection that women have - aisles and aisles of products, not just a few small shelves.

Several factors had to come together to make this campaign so successful: the real- time aspect had users waiting at their computers for the next video; it made personal connections with fans; the campaign snowballed virally by getting the media involved; Page 2 and they were able to get consumers invested in the brand ...

The Problem In short, Old Spice had an identity crisis. It needed to appeal to new target groups but had no real way of doing so. Or at the very least, no way that was better than what the competition was doing.

The target demographic for Old Spice is men aged 18-34 (See Marketing Objective I: Clarifying a Customer Model).

Old Spice showed an attractive man telling the female audience that their man could smell like him if he uses Old Spice.