Title: Do Something Organization: Empowering Youth to Make a DifferenceIntroduction:Do Something Organization is a revolutionary company at the forefront of youth activism and social change. This dyna...
DoSomething.org is a non-profit organization that encourages young people to take action in their communities, and their TV spot "Give a Spit" featuring Hannibal Buress is one of their most successful campaigns to date.
In the commercial, Buress is seen sitting in a classroom, speaking directly to the camera. He starts by promoting the idea of giving blood, then corrects himself, saying that he actually meant to say "give a spit". He urges viewers to sign up for a bone marrow registry and give a small saliva sample that could potentially save someone's life.
As Buress explains in the ad, many people in need of bone marrow transplants are unable to find a matching donor. This is particularly problematic for people of mixed racial backgrounds, who often cannot find a suitable match within their own families. By joining the bone marrow registry, individuals can increase the pool of potential donors and help save lives.
The ad manages to be both humorous and informative, thanks in large part to Buress' relaxed and engaging delivery. It's a clever spin on the traditional blood donation campaign, and one that has resonated with young people across the country. In fact, as a direct result of the "Give a Spit" campaign, DoSomething.org was able to register over 25,000 new bone marrow donors in just a few short months.
Overall, the DoSomething.org "Give a Spit" campaign is a prime example of using creative and engaging marketing to promote an important cause. By appealing to young people in a way that is fun and memorable, the organization was able to make a significant impact and help save lives in the process.
Do Something Organization TV commercial - Give a Spit produced for Do Something Organization was first shown on television on April 12, 2017.
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