Schick is a company that specializes in personal care products, particularly razors and shaving accessories. The company has a long history, with its origins tracing back to the early 1900s. Colonel J...
The Schick Hydro Super Bowl 2016 TV Spot, 'Robot Razors' was an exhilarating and futuristic advertisement that captivated viewers during one of the most-watched sporting events of the year. In this innovative commercial, Schick Hydro took a daring and imaginative approach to promote their line of razor products.
The TV spot opens with a bustling laboratory, filled with cutting-edge technology and advanced machinery. The scene is set in a world where robots have taken over the mundane task of shaving, offering an unprecedented level of precision and convenience.
As the camera pans across the lab, we are introduced to a group of sleek and sophisticated robot razors, known as the "SharpBots." These razor-wielding machines showcase their capabilities through a series of impressive manoeuvres. They effortlessly navigate the contours of their robot faces, demonstrating their precise and efficient shaving technique.
To add an element of surprise and excitement, the commercial introduces a twist. Just when viewers think they have seen everything, a human shaver sneaks into the lab, armed with a Schick Hydro razor. As he starts to shave himself, the robot razors pause in awe and disbelief. It becomes evident that the human touch still has its place in the world of shaving.
The commercial cleverly juxtaposes the futuristic capabilities of the robot razors with the timeless and personal experience of using a Schick Hydro razor. It emphasizes the importance of the human connection and the unique touch that only a human can provide.
The overall message of the TV spot is clear: Schick Hydro offers the best of both worlds – the cutting-edge technology of robot razors, combined with the human touch that gives a truly exceptional shaving experience. The ad successfully grabs viewers' attention, leaving a lasting impression of Schick Hydro's commitment to innovation and customer satisfaction.
With its imaginative and daring approach, the Schick Hydro Super Bowl 2016 TV Spot, 'Robot Razors' stood out amongst the sea of advertisements during one of the most-watched events of the year. It not only showcased the brand's dedication to providing an exceptional shaving experience but also sparked a sense of wonder and excitement among viewers.
Schick Hydro Super Bowl 2016 TV commercial - Robot Razors produced for Schick was first shown on television on February 6, 2016.
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