In Mastercard's new commercial, which premieres May 22 and will run on national broadcast television and streaming platforms, Jennifer Hudson appears and demonstrates what we instinctively know: as individuals we are powerful, but never as powerful as we are when we come together.

Priceless is an advertising campaign by Mastercard that started in 1997 and makes use of the slogan "There are some things money can't buy; for everything else, there's Mastercard". It has provided Mastercard with a constant and recognizable message. There are some things money can't buy.

“There are some things money can't buy. For everything else there's Mastercard.” Mastercard's famous slogan, launched in 1997, immediately caught the public's imagination.

Instead of focusing on features and benefits, the ads focus on the feelings and experiences that Mastercard's products and services make possible. By creating an emotional connection with its customers, Mastercard has been able to build a powerful brand that inspires loyalty and trust.

The meaning of Mastercard's logo As Pentagram writes of the early logo: “The overlapping forms effortlessly express the idea of connection, while the basic circular shapes suggest inclusiveness and accessibility, key to Mastercard's brand message of 'priceless possibilities. '”

The meaning of Mastercard's logo As Pentagram writes of the early logo: “The overlapping forms effortlessly express the idea of connection, while the basic circular shapes suggest inclusiveness and accessibility, key to Mastercard's brand message of 'priceless possibilities. '”

The campaign features the tagline "There are some things money can't buy. For everything else, there's Mastercard," and focuses on the idea that some experiences in life are priceless and cannot be bought with money.

TARGET MARKET With its broad goal of targeting consumers aged 18 to 54, MasterCard was faced with a seemingly formidable task of spanning generational and demographic divides.

The term advertising strategy refers to a brand's long-term plan to reach their target audience. A marketing strategy encompasses products and pricing offered, as well as brand marketing and the promotion of products.

Mastercard's mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.

In the digital era, Mastercard is focusing on multisensory branding to stand out from its competitors. Mastercard's sonic brand identity is one example of this strategy. In 2020, Mastercard debuted its first-ever Mastercard “soundmark.” The soundmark is a short musical sting that features the Mastercard symbol.

“There are some things money can't buy. For everything else there's Mastercard.” Mastercard's famous slogan, launched in 1997, immediately caught the public's imagination.