Procter & Gamble television commercial 2021

What the Procter & Gamble TV commercial - AAPI Belong is about.

Procter & Gamble's latest TV spot titled 'AAPI Belong' is a powerful piece of content that celebrates and uplifts the Asian American and Pacific Islander (AAPI) community. The ad features a poignant music track by MILCK, with guest appearances from actress Sandra Oh and other AAPI personalities.

The ad takes us on a journey through various cultural experiences, such as traditional cuisine, dance, and fashion. The message of the spot is that the AAPI community belongs in America, and their values, traditions, and contributions are essential in shaping America today.

The ad also touches upon the increase in hate crimes against the AAPI community, highlighting the urgent need to stand up against racism, xenophobia, and bigotry. The spot encourages the audience to support AAPI-owned businesses and organizations promoting visibility and inclusivity for the AAPI community.

Sandra Oh, a renowned actress and an advocate for AAPI representation in the entertainment industry, appears in the ad, offering a heartfelt message of support to the AAPI community and calling for unity in the face of hate.

Overall, the 'AAPI Belong' TV spot is a beautiful tribute to the AAPI community, highlighting their contributions to America's diverse cultural landscape and encouraging audiences to stand in solidarity against hate and discrimination.

Procter & Gamble TV commercial - AAPI Belong produced for Procter & Gamble was first shown on television on May 21, 2021.

Song from commercial Procter & Gamble TV Spot, 'AAPI Belong' Featuring MILCK, Sandra Oh

"I Belong" by MILCK

"I Belong" is a song by MILCK, a Los Angeles-based singer and activist. It was released in May 2021 and was written to honor the Asian American and Pacific Islander (AAPI) community in the wake of the Atlanta shootings that took the lives of six Asian women. The song was penned as a message of hope and belonging for the AAPI community and is a powerful statement against hate and discrimination.

Proceeds from the song benefit The Somebody's Beloved Fund , a charity organization that MILCK co-founded to support and empower marginalized communities. "I Belong" has received critical acclaim for its emotional resonance and the powerful message it conveys.

In addition to its impact on the AAPI community, "I Belong" has also been featured in the CBS special See Us , a nationwide special to bring more tolerance and safety for the AAPI community. MILCK's songwriting and activism have earned her a place in the Grammy Museum exhibit, where "I Belong" is showcased among other notable works.