Progressive Name Your Price Tool television commercial 2013

What the Progressive Name Your Price Tool TV commercial - Superhouse is about.

The Progressive Name Your Price Tool TV Spot, 'Superhouse,' is a clever and humorous advertisement that promotes the benefits of using Progressive's innovative insurance policy. The commercial opens with a woman standing outside her home, admiring its large size and luxurious features. She then introduces herself to the viewers as the proud owner of a "superhouse," which, according to her, is a big house that has an even bigger price tag.

As the woman continues to boast about her expensive home, a voiceover interrupts her, introducing the Progressive Name Your Price Tool. The tool allows customers to set their own price for their insurance policy, without sacrificing coverage. It's a revolutionary concept that the woman, at first, seems skeptical about. However, as she begins to ponder the idea, she slowly becomes more open to the concept of saving money on her insurance policy.

The commercial then shifts to a hilarious scene where the woman is seen cramming all of her luxurious belongings into a tiny car. She manages to fit everything in, with the exception of her beloved giant chandelier. However, as luck would have it, when she pulls up to her new, smaller home, she finds that the previous owners have left their giant chandelier behind.

The advertisement ends with the woman closing the door to her new home, with the giant chandelier shining brightly above her. She looks directly into the camera and smiles, thanking Progressive for "making her superhouse even, well, super-er."

Overall, the Progressive Name Your Price Tool TV Spot, 'Superhouse,' is a brilliant and entertaining ad that promotes Progressive's unique insurance policy. It's a great example of how humor and creativity can be used to communicate the benefits of a brand.

Progressive Name Your Price Tool TV commercial - Superhouse produced for Progressive was first shown on television on August 25, 2013.

Frequently Asked Questions about progressive name your price tool tv spot, 'superhouse'

Flo
Flo, as portrayed by actress Stephanie Courtney
First appearance	2008
Created by	Arnold Worldwide
Portrayed by	Stephanie Courtney

Compare Providers

Best Advertising Agencies
Company	Why We Picked It	Key Strength
Ogilvy	Best Overall	Massive one-stop agency that does it all
The O Group	Best for Print	Building luxury brands
Digital Silk	Best for Digital	Total focus on digital commerce growth