Foot Locker is a well-known American sportswear retailer that primarily operates in malls, selling athletic footwear and apparel. The company was founded in 1974, and by 1988 Foot Locker had expanded...
The Foot Locker TV Spot, 'The Endorser' features NBA players Blake Griffin and Chris Paul in a humorous and witty ad campaign aimed at promoting their sports apparel and shoe line. The two basketball stars are shown in a lavish, high-end mansion, discussing their future endorsement deals when they're interrupted by an unexpected visitor: a random man who claims to be their "endorser."
The man, played by actor Mike Tyson, insists that he's the celebrity endorsement they've been waiting for, citing his impressive resume as a former boxing champion. The ad takes a hilarious turn as Tyson hilariously presents himself as the perfect choice for an NBA endorsement.
Griffin and Paul can be seen looking amused and confused as Tyson, dressed in a suit and tie, awkwardly tries to fit in with the basketball players and pitches himself as an endorsement for Foot Locker.
The ad finally reveals that the entire exchange was just a dream by Paul who was asleep in his luxurious Mansion. The ad concludes with the tagline, "If it's at Foot Locker, it's approved."
Overall, the Foot Locker TV Spot, 'The Endorser' is a clever and entertaining ad that highlights the brand's endorsement deals with high-profile athletes while also infusing humor into the mix. The ad campaign successfully promotes Foot Locker as a top destination for sportswear and shoes and as fun-loving brand that doesn't take itself too seriously.
Foot Locker TV commercial - The Endorser Feat. Blake Griffin, Chris Paul produced for Foot Locker was first shown on television on August 6, 2013.
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