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The Milky Way TV Spot, 'Fresh Air' is an advertisement that is designed to entice consumers to try the delicious Milky Way candy bar. The commercial is set in a park with beautiful greenery and a fresh, clean environment. The scenery gives a sense of freshness that aligns with the candy bar's name.
As the advertisement begins, the camera pans over the beautiful park, showing people enjoying the fresh air, then a woman is seen sitting on a bench feeling completely relaxed. As she unwraps a freshly opened Milky Way candy bar, a voiceover says, "Sometimes, the best thing in the world is just a breath of fresh air."
Then, the ad shows her biting into the candy bar and experiencing the deliciousness of the caramel, nougat, and milk chocolate combination. As she takes a bite, the voiceover continues, "but other times, it's a Milky Way bar."
The ad's theme revolves around the idea that however refreshing fresh air is, nothing beats the satisfaction of enjoying a delicious Milky Way candy bar. The end highlights the slogan "Milky Way - Perfectly satisfying" as the message reinforces that Milky Way is the perfect treat to satisfy your cravings.
Overall, the Milky Way TV Spot, 'Fresh Air' advertisement uses beautiful surroundings and a captivating message to showcase how the candy bar is a delicious treat to be enjoyed whenever one desires satisfaction.
Milky Way TV commercial - Fresh Air produced for Milky Way was first shown on television on May 13, 2018.
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