What the Iams TV commercial - They Are Not Vegetarians is about.

The Iams TV spot, 'They Are Not Vegetarians,' is a striking commercial that aims to highlight the natural dietary needs of dogs and cats. The ad starts with an imagery of a beautiful garden filled with herbs, vegetables, and fruits. As the camera pans slowly, a voiceover says, "They say we should all be vegetarians. But these animals are not vegetarians." Following this statement, the scene shifts, and we see a pack of dogs running through a field, chasing after a ball, and playing with their owners.

The narrator continues, "They need real meat for protein. For strong muscles." In the next frame, we see a cat deftly climbing up a tree, his agile body in perfect shape. "For a healthy body and mind," the narrator adds.

The final scene shows the same herb and vegetable garden, with a twist. This time, it's being used to grow food for the animals, complementing their balanced diet of high-quality animal protein. The commercial ends with the Iams logo and the tagline, "We know why you love pets. We know why they love you."

The Iams TV spot is powerful because it challenges the popular dietary trend of vegetarianism, asking viewers to consider the natural needs of dogs and cats. Rather than demonizing vegetarianism, the commercial focuses on the importance of real meat as a source of essential nutrients for our furry friends. The dramatic imagery of animals in their natural habitat, paired with the confident, knowledgeable voiceover, creates a sense of authority and credibility around the Iams brand. This commercial effectively communicates the message that Iams is committed to providing pets with real food that meets their nutritional needs.

Iams TV commercial - They Are Not Vegetarians produced for Iams was first shown on television on April 5, 2015.