Haribo is a global confectionery brand that is known for its delicious gummy candies. The company was founded in Germany in 1920 by Hans Riegel and is named after the first two letters of his name, an...
The Haribo Sour Gold-Bears TV spot titled 'Ice Hockey' is a thrilling and energetic commercial that brings to life the delicious and sour experience of enjoying Haribo Sour Gold-Bears. With a perfect blend of humor and excitement, this ad captivates viewers and leaves them craving these delectable treats.
The commercial begins with a vibrant ice hockey arena, buzzing with anticipation. The camera zooms in on a group of players huddled together, strategizing for their upcoming match. Suddenly, the referee blows the whistle, and the game begins.
But there's a twist! The players on the ice rink are not your typical macho athletes. They are larger-than-life Sour Gold-Bears, each sporting a jersey that matches their fruity flavor. Blueberry, watermelon, apple, and lemon all stand ready to compete in this sweet and sour showdown.
The high-paced game showcases the Sour Gold-Bears' playful nature, as they maneuver around the rink with agility and skill. Their giggles and mischievous expressions capture the joy of indulging in Haribo Sour Gold-Bears, reminding viewers that these treats are perfect for those who love a burst of sour and a twist of fun in their snack choices.
As the game progresses, the Sour Gold-Bears showcase their unique personalities. The blueberry bear shows off impressive speed as it whizzes past the defenders. The watermelon bear uses its green jersey to blend in with the ice, surprising the opposing team with unexpected moves. The apple bear expertly weaves through the tight defense, displaying exceptional agility. And the lemon bear, with its zesty yellow jersey, takes the game to a whole new level, delivering a powerful shot that lights up the arena.
Meanwhile, as the Sour Gold-Bears score point after point, the audience erupts with excitement. The stands are filled with people of all ages, their faces lit up with delight as they cheer for their favorite fruity players. Families, friends, and even rival fans find common ground in their shared love for these tangy treats.
In the last few seconds of the ad, as the final goal is scored, the screen fills with the iconic Haribo logo, accompanied by the slogan, "Haribo Sour Gold-Bears: Sour goes sweet!"
With its vivid colors, dynamic gameplay, and the contagious joy of the Sour Gold-Bears, this Haribo Sour Gold-Bears TV spot truly captures the essence of what makes these candies so irresistible. It appeals to both children and adults, reminding everyone that no matter how serious
Haribo Sour Gold-Bears TV commercial - Ice Hockey produced for Haribo was first shown on television on May 14, 2017.
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