The Gecko's current appearance. The GEICO Gecko, real name Martin, is the primary mascot of GEICO and its commercials. He is an animated gecko with a Cockney accent, and has been voiced by various voice actors over the years.

David Hulin (born 1975) is a British born Animation Director and VFX Director based in New York, best known for creating iconic animated characters such as the GEICO Gecko, Post Office Ants (UK), Nigel the Xyzal Owl, The Lactaid Cow, as well as creatively leading many other iconic campaigns for Fedex, GE, Pepsi, M&Ms, ...

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005.

The GEICO Gecko® made its first appearance during the 2000 television season and quickly became an advertising icon.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

1936 – GEICO is established by Leo and Lillian Goodwin. 1948 – Investment banker Lorimer Davidson joins the company and expands its pool of investors. 1951 – Columbia University business student Warren Buffett makes his first purchase of GEICO stock.

Geckos are mostly small, usually nocturnal reptiles with a soft skin. They also possess a short stout body, a large head, and typically well-developed limbs. The ends of each limb are often equipped with digits possessing adhesive pads.

The GEICO Gecko, real name Martin, is the primary mascot of GEICO and its commercials. He is an animated gecko with a Cockney accent, and has been voiced by various voice actors over the years.

Remember the commercial that pitted the Chihuahua against the Gecko in a spokesanimal audition? The GEICO Gecko's real name is Martin, named after the advertising agency that created him. This character is so beloved that GEICO is working hard to protect his good name.

GEICO's Gecko (or is it Martin?) Martin or Gecko, whatever you call him, is the brainchild of GEICO's Virginia-based ad agency, Martin Agency, according to virtualhumans.org.

To provide affordable and dependable direct auto insurance to drivers across the United States, while also representing our customers in their time of need following an accident.

GEICO was established by Leo and Lillian Goodwin in 1936. It was initially called the Government Employees Insurance Company, which reflected its target audience of federal employees and certain groups of active military officers.