What the Visit Florida TV commercial - The Warmer Side of Winter is about.

Title: "The Warmer Side of Winter: Discover the Magic of Florida"

Introduction:Step into a world where winter is transformed into an enchanting journey full of sunshine, excitement, and unforgettable memories. In the Visit Florida TV spot, 'The Warmer Side of Winter,' we invite you to explore the vibrant and diverse landscapes of the Sunshine State. Immerse yourself in the captivating beauty of Florida and embrace the magic that accompanies this unique winter experience.

Body:As the TV spot unfolds, viewers are transported to a variety of breathtaking locations scattered across the state. From the gleaming shores of Miami's exquisite beaches to the lush, tropical Everglades, Florida offers an abundance of natural wonders that will leave you in awe.

The ad showcases families frolicking in the warm ocean waves, building sandcastles and enjoying picnics under the shade of palm trees. Couples stroll along the iconic South Beach promenade, hand in hand, as vibrant, pastel-colored lifeguard towers dot the landscape like cheerful beacons of fun and relaxation.

For the adventure seekers, the TV spot takes us to the heart of the Florida Keys, where visitors can experience the thrill of water sports such as snorkeling, jet skiing, and fishing. The crystal-clear turquoise waters beckon you to dive in and explore the vibrant underwater world teeming with colorful marine life.

Next, the ad transports us to Orlando, where the magic continues. Families are seen enjoying the world-renowned theme parks that have made Florida the ultimate family vacation destination. Children giggle with delight as they meet their favorite characters and experience the thrill of exhilarating rides that create lifelong memories.

Amidst the excitement, the TV spot also highlights the tranquility of Florida's natural landscapes. The iconic Cypress Gardens, framed by a blanket of blooming flowers, offers a peaceful retreat where visitors can immerse themselves in nature's beauty and find solace amidst the bustling energy of the state.

As the sun sets, the ad reveals the vibrant nightlife that awaits in Florida. From Miami's glamorous clubs to the lively streets of Key West, the state comes alive after dark, offering a blend of excitement and sophistication that caters to a diverse range of tastes.

Conclusion:Visit Florida's TV spot, 'The Warmer Side of Winter,' captures the essence of this extraordinary state, showcasing its natural beauty, exhilarating activities, and endless opportunities for relaxation and adventure. The ad reminds us that Florida is not just a winter escape; it's a gateway to an extraordinary world where dreams come true and magical memories are made. Whether you're seeking sun-kissed relaxation on pristine beaches, thrilling adventures, or vibrant nightlife, Florida offers a winter experience like no other. So why wait? Embrace the warmer side of winter and let Florida paint your dream vacation in vivid technicolor.

Visit Florida TV commercial - The Warmer Side of Winter produced for Visit Florida was first shown on television on February 9, 2014.