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Liberty Mutual TV commercial - Emu Wedding
Liberty Mutual

Liberty Mutual is a leading global insurance company known for its commitment to providing reliable coverage and exceptional customer service. With a rich history dating back to 1912, Liberty Mutual h...

What the Liberty Mutual TV commercial - Emu Wedding is about.

Liberty Mutual TV commercial - Emu Wedding

In the quirky and whimsical world of Liberty Mutual's TV spot titled "Emu Wedding," we find ourselves immersed in a whirlwind of feathery romance and unexpected nuptials.

The commercial opens with a picturesque setting—a beautifully decorated outdoor wedding venue filled with an assortment of colorful flowers, lush foliage, and a vibrant blue sky that sets the stage for the extraordinary occasion. As the camera pans across the scene, we catch a glimpse of an assortment of animals assembled as the guests of honor.

Gathered at the altar stands the blushing bride, a regal and elegant emu adorned in a white veil and a matching flowing gown. Her eyes sparkle with anticipation as she awaits the love of her life. As the gentle breeze rustles through the feathers, the emu's excitement is palpable.

Across the aisle, our attention is drawn towards the anxiously waiting groom, a dashing emu, donned in a sophisticated tuxedo with a delicate boutonniere carefully pinned to his chest. His eyes are fixed on the aisle, eagerly anticipating the arrival of his beloved.

As the music crescendos, the crowd turns in anticipation, and the camera captures the moment where the bride's gaze locks with that of her soon-to-be husband. Time seems to slow down as the two emus take their first steps towards each other, their love radiating like a beacon of joy.

But just as they're about to meet at the altar, the unexpected happens—a comically clumsy squirrel darts across their path, causing the emus to stumble and momentarily lose their balance. The wedding guests gasp in surprise, unsure what the future holds for this charming avian couple.

In that moment of chaos, a sense of uncertainty hangs in the air. However, it is during unexpected moments that Liberty Mutual Insurance steps in to provide reassurance. The narrator's voice gently reminds us of Liberty Mutual's commitment to helping us navigate life's uncertain twists and turns.

As the ad continues, we see agents from Liberty Mutual calmly step into action, offering support and guidance to the bewildered emus. From helping them regain their balance to ensuring their special day proceeds smoothly, the agents serve as a symbol of dependability in a world where accidents can happen at any moment.

With the emus embraced by the safety net of Liberty Mutual's care, the wedding ceremony resumes. The beautiful couple exchanges heartfelt vows, sealing their love and dedication to each other amidst the cheers and applause of their furry and feathered guests.

The TV spot concludes with a sense of joy and fulfillment as the emus share their first kiss as a married couple while Liberty Mutual's iconic jingle plays in the background, leaving viewers with a smile on their faces and a feeling of reassurance in their hearts.

Through the enchanting "Emu Wedding" TV spot, Liberty Mutual reminds us that even in the midst of unexpected chaos, a partner like Liberty Mutual Insurance can be there to protect and guide us through life's unpredictable moments, allowing us to focus on what truly matters—love, laughter, and, of course, emu weddings.

Liberty Mutual TV commercial - Emu Wedding produced for Liberty Mutual was first shown on television on April 14, 2022.

Frequently Asked Questions about liberty mutual tv spot, 'emu wedding'

David Hoffman shares his famous acting role with an unpredictable emu - who's more recognizable than his human partner with the mustache and sunglasses. Hoffman plays Doug, the '70s-era throwback in the popular, ubiquitous “Limu Emu & Doug” commercials for Liberty Mutual Insurance.

Need. If you haven't already subscribed to our Channel hit the like button turn on notifications. So you will be notified whenever we uploaded a.

He believes people should only pay for what they need, that means customizing insurance to your needs so you're not paying for a bunch of extras.

Only Pay for What You Need Is a slogan we have come to internalize when we think of Liberty Mutual insurance.

Liberty Mutual As a branding device, though, the campaign falls short. It was only after 178 viewings that I saw the name “Limu” as short for Liberty Mutual. Maybe that's just me being slow, but in this case, I don't think so. The problem is that Liberty Mutual is not known as LiMu. They don't even use the nickname on their website.

David E. Hoffman
OccupationWriter journalist
NationalityAmerican
Alma materUniversity of Delaware Oxford University
Notable worksThe Oligarchs (2002) The Dead Hand (2009) The Billion Dollar Spy (2015)

Introducing LiMu Emu and Doug, the Dynamic Duo of the Insurance World Starring in New Liberty Mutual Ad Campaign. A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising campaign that launches today.

I found the Liberty Mutual actor who hilariously flubbed his lines during the infamous commercial in 2019. Not that it was very difficult. The actor, named Tanner Novlan, is actually a television star in his own right who appears to have gotten his big break in the mid-2010s.

As for how the emu appears in the ads, here's the word from Jenna Lebel, vice president, brand and integrated marketing for the company: “LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set.

LiMu Emu and Doug are the official mascots of Liberty Mutual insurance company. LiMu Emu and its human friend Doug are popular as the dynamic duo.

Liberty Mutual Insurance Values

  • Make things better: Be proactive & challenge the status quo.
  • Be open: Engage with all people and possibilities.
  • Keep it simple: Be clear and transparent.
  • Act responsibly: Do what's right and follow through.
  • Put people first: Act with empathy, dignity, and respect.

These businesses and the legal entities that conduct them utilize various "Liberty Mutual" trade names and trademarks including, without limitation, "Liberty Mutual Insurance", "Liberty Mutual Insurance Group", "Liberty Mutual Personal Markets"; "Liberty Mutual Surety"; "A Liberty Mutual Insurance Company"; "Liberty ...

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Actors who starred in Liberty Mutual TV Spot, 'Emu Wedding'

David Hoffman photo
Agenices

Agenices of the Liberty Mutual TV Spot, 'Emu Wedding'

Liberty Mutual TV commercial - Emu Wedding
Goodby, Silverstein & Partners

Goodby, Silverstein & Partners is a San Francisco-based creative advertising agency that has been in the business for over 38 years. The company is renowned for creating some of the most memorable and...

Liberty Mutual TV commercial - Emu Wedding
Hill Holliday

Hill Holliday is an advertising agency and marketing company based in Boston and New York. It was founded in 1968 and has since become one of the largest and most successful advertising agencies in th...

Liberty Mutual TV commercial - Emu Wedding
Initiative

A company initiative is a pro-active effort undertaken by a business to achieve a specific objective or goal. These initiatives can vary widely in scope and focus, including everything from internal p...

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