LiMu Emu In response to our protest, Liberty Mutual's customer service said the emus in the ads are computer generated images (CGI); however, the company states elsewhere that: “LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set.

Only Pay for What You Need Is a slogan we have come to internalize when we think of Liberty Mutual insurance.

Is LiMu Emu from the Liberty Mutual commercials a real emu? The LiMU emu is a blend of a real emu and CGI. GS&P and The Mill worked together to create the mascot. The VFX crew shot a real emu, Beaker, to produce reference footage for a CG digital double.

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A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising campaign that launches today. The fictional dynamic duo are passionate about saving people from overpaying for one-size-fits-all insurance.

Massachusetts Employees Insurance Association (MEIA) Liberty Mutual Insurance was formed in July of 1912, initially offering workers compensation insurance under the name Massachusetts Employees Insurance Association (MEIA). The very first branch office was opened in 1914, and Liberty Mutual began offering auto insurance policies in 1918.

These businesses and the legal entities that conduct them utilize various "Liberty Mutual" trade names and trademarks including, without limitation, "Liberty Mutual Insurance", "Liberty Mutual Insurance Group", "Liberty Mutual Personal Markets"; "Liberty Mutual Surety"; "A Liberty Mutual Insurance Company"; "Liberty ...

Humor and fictional personalities are both firsts for the insurance company. Move over Aflac Duck and Geico Gecko. The insurance industry has a new mascot in town; in fact, Liberty Mutual now has two mascots - Limu Emu and Doug.

The ostrich is the tallest and the heaviest of all birds. While the huge ostrich is a bird, it does not fly. Instead it runs. In one stride, an ostrich can cover up to 16 feet (4.9 meters) - about the length of a mid-size family car!

Introducing LiMu Emu and Doug, the Dynamic Duo of the Insurance World Starring in New Liberty Mutual Ad Campaign. A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising campaign that launches today.

Who is the Liberty Mutual commercial actor? American actors Dustin Ingram and David Hoffman are the most famous Liberty Mutual guys. Dustin plays the role of a long-haired blonde man with a dog in Resemblance ads. Meanwhile, David Hoffman plays detective Doug with an Emu bird in the LiMu Emu & Doug commercials.

Liberty Mutual As a branding device, though, the campaign falls short. It was only after 178 viewings that I saw the name “Limu” as short for Liberty Mutual. Maybe that's just me being slow, but in this case, I don't think so. The problem is that Liberty Mutual is not known as LiMu. They don't even use the nickname on their website.