Frosted Flakes and its iconic brand ambassador Tony the Tiger have launched a new campaign with an update on the classic “They're Grrreat!” to “They're That Grrreat-!”

Frosted Flakes, formerly Sugar Frosted Flakes, is well-known for its mascot, Tony the Tiger. Tony the Tiger's looks have evolved dramatically in the last 60 years.

Frosted Corn Flake Cereal is a popular, sweetened breakfast cereal made from thin flakes of corn, coated with a sugary glaze. This type of cereal is typically enjoyed with cold milk and offers a delightful crunch, making it a popular choice among children and adults alike.

Ingredients. Ingredients: Milled corn, sugar, malt flavor, contains 2% or less of salt. Vitamins and Minerals: Iron (ferric phosphate), niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D3, vitamin B12.

Tony the Tiger Tony was created by Leo Burnett who sketched Tony for a contest where the winning sketch would be put on the Kellogg's Frosted Flakes box. Tony was chosen to be the mascot over three other animals, a kangaroo, an elephant, and a gnu.

Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co (formerly the Kellogg Company) and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.

Kellogg was working with his brother Will on a new kind of wheat meal for patients at the sanitarium when the process that resulted in Corn Flakes was accidentally discovered. Rolling out wheat dough that had been forgotten overnight, the brothers discovered that instead of loaves of bread they got thin flakes.

Tony the Tiger Tony the Tiger is the advertising cartoon anthropomorphic tiger mascot for WK Kellogg Co's (formerly Kellogg's) Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. Tony has also been the mascot for related cereals such as Tony's Cinnamon Krunchers and Tiger Power.

Tony The Tiger® | Kellogg's Frosted Flakes®

Tony The Tiger Q: How did you come up with your mascot Tony the Tiger? A: In 1952 Tony™ and three other characters -- Katy the Kangaroo™ Elmo the Elephant™ and Newt the Gnu™ -- were created as part of a contest for packages of Kellogg's new cereal, Kellogg's Sugar Frosted Flakes of Corn™.

Archaeologists use three main attributes to classify flakes from naturally fractured stone: the striking platform, the bulb of percussion, and what is sometimes referred to as ripples or waves. Typically flakes are relatively thin with a slight curvature and three sharp edges that feather out.

Tony the Tiger Tony the Tiger began his trademark debut with Kellogg in 1952. The Tiger was used as a cartoon character featured on every box of Kellogg's Frosted Flakes. The feline was federally registered as Kellogg's Frosted Flakes trademark.