Find out all about your favorite commercial!

Advertisers

Advertisers of the Liberty Mutual TV Spot, 'Radar Speed Gun'

Liberty Mutual TV commercial - Radar Speed Gun
Liberty Mutual

Liberty Mutual is a leading global insurance company known for its commitment to providing reliable coverage and exceptional customer service. With a rich history dating back to 1912, Liberty Mutual h...

What the Liberty Mutual TV commercial - Radar Speed Gun is about.

Liberty Mutual TV commercial - Radar Speed Gun

The Liberty Mutual TV spot titled 'Radar Speed Gun' is a thought-provoking commercial that aims to communicate to viewers about the importance of safe driving practices. The commercial features a young man driving a red car at high speed through a residential area. Suddenly, a hand-held radar gun is pointed at him by a Liberty Mutual employee who happens to be monitoring the area.

The young driver is surprised and alarmed by the speed gun and quickly slams on the brakes, stopping the car in an abrupt manner. The Liberty Mutual employee approaches the driver, holding the radar gun, and in a friendly yet firm way, suggests that the driver could have caused an accident and hurt someone if he had continued to drive at such high speed.

The commercial's message is powerful, reminding viewers that accidents can happen anytime and that safety should always be the top priority when driving. Liberty Mutual understands that accidents are costly, and it is essential to avoid them wherever possible. The brand is showing leadership by reinforcing responsible driving habits in its advertising, and this is sure to resonate with audiences, making them think more about their behavior on the road.

In conclusion, the Liberty Mutual TV spot titled 'Radar Speed Gun' is a creative and impactful ad that effectively encourages responsible driving practices. It is a reminder to all drivers to take extra care while on the road, thereby minimizing the risks of accidents and keeping people safe.

Liberty Mutual TV commercial - Radar Speed Gun produced for Liberty Mutual was first shown on television on January 10, 2022.

Frequently Asked Questions about liberty mutual tv spot, 'radar speed gun'

David Hoffman shares his famous acting role with an unpredictable emu - who's more recognizable than his human partner with the mustache and sunglasses. Hoffman plays Doug, the '70s-era throwback in the popular, ubiquitous “Limu Emu & Doug” commercials for Liberty Mutual Insurance.

Live emus were used during the initial shoot on set. The final images of the emu in the commercials are a blend of footage captured from the live emus and our digitally created emu.”

We rate Liberty Mutual a 9.1 out of 10.0 and recognize it for having Good Programs for Young Drivers in 2023. The overall rating of “9.1” was aggregated from the company's performance across five key categories for car insurance: cost, coverage, reputation, availability and customer experience.

Only Pay for What You Need Is a slogan we have come to internalize when we think of Liberty Mutual insurance.

Tim Sweeney serves as the CEO / President of Liberty Mutual Insurance.

Tanner Novlan's Emu Sidekick: Alongside Tanner Novlan, the emu in the “LiMu Emu and Doug” commercials has become an iconic character in Liberty Mutual's advertising. The emu is a puppet operated by a team of talented puppeteers and animators.

Emus are farmed primarily for their meat, leather, feathers and oil, and 95% of the carcass can be used. Emu meat is a low-fat product (less than 1.5% fat), and is comparable to other lean meats.

The emu is a fast runner and can reach speeds of up to 31 mph (50 km/hr). Their long legs enable them to walk considerable distances or outrun danger. Emus are also strong swimmers. In emus, as in most ratites - large flightless birds - the male incubates the eggs.

​Over the past 100 years, Liberty Mutual Insurance has been committed to helping people preserve and protect what they earn, build, own and cherish. As we look to the future, we remember a century's worth of milestones made possible by our employees, partners and most importantly our customers.

Liberty Mutual customer satisfaction

Study or Rating AgencyLiberty MutualIndustry average
2023 J.D. Power Digital Experience Study - Service656/1,000702/1,000
2023 J.D. Power Digital Experience Study - Shopping538/1,000521/1,000
AM Best ratingA (Excellent)N/A

Discover Liberty Mutual Insurance Our purpose is to help people embrace today while confidently pursuing tomorrow. That's why we've created a company culture that supports and champions our employees, while helping them turn their passion into a rewarding profession.

Liberty Mutual Holding Company Inc.

Videos

Watch Liberty Mutual TV Commercial, 'Radar Speed Gun'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Liberty Mutual TV Spot, 'Radar Speed Gun'

David Hoffman photo
Agenices

Agenices of the Liberty Mutual TV Spot, 'Radar Speed Gun'

Liberty Mutual TV commercial - Radar Speed Gun
Goodby, Silverstein & Partners

Goodby, Silverstein & Partners is a San Francisco-based creative advertising agency that has been in the business for over 38 years. The company is renowned for creating some of the most memorable and...

Liberty Mutual TV commercial - Radar Speed Gun
Hill Holliday

Hill Holliday is an advertising agency and marketing company based in Boston and New York. It was founded in 1968 and has since become one of the largest and most successful advertising agencies in th...

Liberty Mutual TV commercial - Radar Speed Gun
Initiative

A company initiative is a pro-active effort undertaken by a business to achieve a specific objective or goal. These initiatives can vary widely in scope and focus, including everything from internal p...

Products

Products Advertised

Liberty Mutual Car Insurance
TV commercials

Similar commercials

Greenlight Financial Technology TV Spot, 'Drive: Greenlight Infinity'
Greenlight Financial Technology TV Spot, 'Holidays: The Inspiration for Saving'
GoodRx TV Spot, 'Lucy y Gloria'
GoodRx TV Spot, 'Save Even If You Have Insurance'
Greenlight Financial Technology TV Spot, 'Noah'
Greenlight Financial Technology Super Bowl 2022 TV Spot, 'I'll Take It' Featuring Ty Burrell
GoodRx TV Spot, 'Allergy Season'
Greenlight Financial Technology TV Spot, 'More Than a Debit Card'
Secret TV Spot, 'All Strength' Featuring Serena Williams, Song by Jessie Reyez
BOLT24 TV Spot, 'All Day Hydration' Ft. Serena Williams, Zion Williamson, Song by Anderson .Paak
State Farm TV Spot, 'Grandma'
845 September 11, 2012
Liberty Mutual TV Spot, 'Reflection'
848 February 27, 2019