What the SmartNews TV commercial - Grandmas Favorite is about.

Title: Grandma's Favorite - SmartNews TV Spot

Introduction:In this captivating SmartNews TV spot, titled 'Grandma's Favorite,' we are introduced to the wonderful world of digital news and the heartwarming bond between a tech-savvy grandma and her tech-challenged grandson. With a mix of humor, love, and a touch of nostalgia, this advertisement showcases the accessibility and user-friendly nature of the SmartNews app while reinforcing the idea that news is for everyone, regardless of age.

Description:The TV spot begins by panning across a cozy living room adorned with vintage furniture and family photographs. A spirited grandma, portrayed by a charismatic actress in her 70s, sits comfortably on a rocking chair, engrossed in a newspaper from yesteryears. Her grandson, a tech-savvy young man in his 20s, enters the room and spots her reading the outdated publication.

Grandson: "Grandma, why are you still reading that old newspaper? Let me show you something amazing!"

Grandma: *Playfully chuckling* "Oh, my dear, I've got my traditions. But go on, impress me."

With a glint of determination in his eyes, the grandson pulls out his smartphone and opens the SmartNews app. Excitement fills the room as the screen illuminates, revealing a visually stunning, user-friendly news platform.

As the app loads, we see a montage of vibrant news headlines from around the world - from politics and entertainment to technology and lifestyle. Each headline is carefully curated, presenting the viewer with a diverse range of topics that cater to their interests.

Grandson: *Grinning while navigating the app* "See, Grandma? With SmartNews, you can have the world at your fingertips. It's easy to use, and you can personalize it based on what you care about."

Grandma's face lights up as she witnesses the power of instant access to news, all in the palm of her hand.

Grandma: *Amazed* "Why, I never thought news could be this exciting! And I can get all this without having to bother you?"

Grandson: *Laughs* "Exactly, Grandma. SmartNews is designed to make news accessible for everyone, no matter their age or tech-savviness."

The TV spot ends with a heartwarming scene of the grandson and grandma, side by side, engrossed in their respective screens - the grandson scrolling through his social media feed, while the grandma elegantly swipes through the SmartNews app, discovering an array of articles that piques her curiosity.

Voiceover: "SmartNews - Because everyone deserves news they can trust and enjoy."

Conclusion:With its heartwarming narrative, the SmartNews TV spot titled 'Grandma's Favorite' perfectly encapsulates the idea that it's never too late to embrace technology and experience the wonders of digital news. This advertisement appeals to a wide audience, reminding us of the importance of inclusive and accessible news platforms. SmartNews empowers users of all ages to stay informed and engaged, ultimately strengthening the bond between generations through the power of knowledge.

SmartNews TV commercial - Grandmas Favorite produced for SmartNews was first shown on television on January 4, 2019.