What the JCPenney Cash Days TV commercial - Robert is about.

The JCPenney Cash Days TV spot featuring 'Robert' is a heartwarming commercial that showcases the joy of saving during the store's big sale.

The commercial opens with Robert, a man in his mid-40s, walking down a suburban street and greeting his neighbors. He arrives home with a smile on his face and proceeds to the garage, where he unlocks a safe and takes out a wad of cash. We then see him driving to JCPenney with a determined look on his face.

As he enters the store, we see a flurry of activity as customers rush to take advantage of the sale. Robert navigates his way through the crowds and starts filling up his shopping cart with various items, including clothing and household goods. As he checks out, we hear the cashier telling him how much he saved, much to his delight.

The next scene shows Robert at home, unpacking his purchases with a huge grin on his face. His wife walks in and is impressed with all the items he was able to buy. Robert proudly tells her about the great deals he scored during the Cash Days sale.

The commercial ends with the slogan "Find more savings, show more style" and the JCPenney logo. The advertisement effectively conveys the excitement and satisfaction of saving money while also highlighting JCPenney's diverse range of products.

Overall, the JCPenney Cash Days TV spot featuring Robert is a compelling and relatable commercial that encourages viewers to take advantage of the store's sale and save big.

JCPenney Cash Days TV commercial - Robert produced for JCPenney was first shown on television on December 17, 2013.