Jet.com was an e-commerce company founded in 2014 by entrepreneur Marc Lore. It aimed to compete with industry giants like Amazon by offering competitive prices on a wide range of products. In 2016, j...
Jet.com TV spot, titled "The Biggest Thing in Shopping Since...Shopping," was launched back in 2015, and it went on to create quite a buzz in the retail world. The commercial's primary focus was to introduce Jet.com, a new online retailer, to the masses, and provide a glimpse of what the company was all about.
The TV spot is a fast-paced, action-packed ad that features people of all ages, backgrounds, and sizes going about their day doing ordinary things like jogging, working, and shopping. Suddenly, out of nowhere, they are interrupted by a team of delivery men who begin unloading packages.
As the packages stack up, the customers' curiosity grows, until finally, they open up the boxes only to find even more boxes inside. One particularly enthusiastic shopper is shown exclaiming, "This is like Christmas!" as she and others eagerly dig through all the boxes.
The ad's underlying message is clear. Jet.com promises to deliver an unparalleled shopping experience by giving its customers access to top-notch products at unbeatable prices, all while providing amazing customer service and lightning-fast delivery.
Overall, the "The Biggest Thing in Shopping Since...Shopping" TV spot highlighted the innovative nature of Jet.com, which was setting out to disrupt the traditional e-commerce model and give customers something they had never seen before. The commercial was a huge success and went on to become one of the most talked-about retail ads of the year.
Jet.com TV commercial - The Biggest Thing in Shopping Since...Shopping produced for Jet.com was first shown on television on September 12, 2015.
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