SmartNews is a global leader in information and news discovery. The company was founded in 2012 by Ken Suzuki and Kaisei Hamamoto with the mission of delivering high-quality information to people who...
SmartNews is a news aggregation app that aims to provide readers with a diverse range of perspectives on current events. In their TV Spot, "More Than One Source," SmartNews emphasizes their commitment to delivering news from multiple sources, giving viewers a more comprehensive understanding of the world.
The TV Spot opens with the phrase, "One news source can't give you the whole story," before showcasing a range of news articles with conflicting headlines. The ad then highlights how SmartNews brings together articles from different sources, allowing readers to see multiple perspectives on a single story. This approach provides a more complete picture of the news, allowing readers to make informed decisions about what is happening in the world around them.
SmartNews understands that in today's world, it's not just about getting the news -- it's also about understanding the context behind it. By bringing together articles from a variety of sources, including traditional news outlets and smaller independent publishers, SmartNews allows readers to explore stories from multiple angles, promoting critical thinking and informed decision-making.
Overall, the "More Than One Source" TV Spot encapsulates SmartNews' mission to provide readers with a more diverse and nuanced understanding of the world around them. By offering a platform that delivers comprehensive news from a multitude of sources, SmartNews aims to empower readers to stay informed and engaged with the issues that matter most to them.
SmartNews TV commercial - More Than One Source produced for SmartNews was first shown on television on January 15, 2020.
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