IntroductionCorona Extra is a popular Mexican lager beer brand that is widely known for their signature clear bottle and refreshing taste. The beer, which is brewed by Grupo Modelo, was first introduc...
The screen flickers to life as the TV spot for Corona Extra's latest campaign, titled 'Release,' begins. A sense of tranquility fills the air as the familiar tune of The Head and the Heart's enchanting song plays in the background. The commercial transports viewers to a world where worries melt away, and freedom takes center stage.
The opening shot showcases a breathtaking beach scene, with crystal-clear turquoise waves gently crashing against the shore. Golden sand glistens under the warm sun, enticing viewers to abandon their worries and immerse themselves in the beauty of nature.
As the camera pans across the beach, we catch glimpses of people from all walks of life savoring the blissful atmosphere. Friends basking in the sun, couples holding hands as they stroll along the shoreline, and families building sandcastles with carefree abandon.
The visuals seamlessly blend with the melody, creating a sensation of liberation and escape. The uplifting lyrics and joyful melodies from The Head and the Heart weave a tapestry of optimism, encouraging viewers to let go of their inhibitions and embrace the present moment.
Throughout the TV spot, Corona Extra makes fleeting appearances, reminding viewers that this idyllic world is just a sip away. But the focus remains on the experiences that the Corona Extra lifestyle facilitates – the feeling of liberation from everyday stress, the connection with loved ones, and the freedom to embrace life's simplest pleasures.
As the commercial reaches its crescendo, the scene transitions to a mesmerizing sunset. The sky is ablaze with hues of crimson, gold, and purple, evoking a sense of awe and wonder. The song reaches its triumphant peak as the camera captures the image of a group of friends raising their bottles of Corona Extra in a toast to newfound freedom.
The tagline appears on the screen, "Corona Extra: Release and Embrace the Moment." It serves as a gentle reminder to viewers to savor life's fleeting moments and find solace in the simplicity that surrounds them.
With its captivating visuals, enchanting music, and subtle product placement, the Corona Extra TV spot 'Release' leaves a lasting impression on viewers. It showcases the brand's ability to transport individuals to a realm of pleasure, relaxation, and togetherness – one bottle at a time.
Corona Extra TV commercial - Release produced for Corona Extra was first shown on television on March 5, 2015.
"Let's Be Still" by The Head and The Heart
"Let's Be Still" is a song by the American indie-folk band The Head and The Heart. It was released in 2013 as the title track of their second studio album, "Let's Be Still." The song was written by band members Josiah Johnson, Jonathan Russell, and Charity Rose Thielen.
The song features a mellow and introspective melody, with lyrics that encourage the listener to slow down and appreciate the present moment. The opening lyrics, "You can get lost in the music for hours , honey / You can get lost in a room," set the tone for the song's message of taking time to appreciate the simple things in life and to be present in the moment.
"Let's Be Still" received positive reviews from critics and has become a fan favorite. The album itself peaked at number 10 on the Billboard 200 chart and helped to establish The Head and The Heart as one of the leading indie-folk bands of the early 2010s.
The song has also been performed live by the band on numerous occasions, including during their appearance on the popular music program, "KEXP."
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