What the Imperfect Foods TV commercial - Fight Food Waste is about.
Imperfect Foods is a company that delivers fresh, organic produce and other grocery items straight to your doorstep. Their mission is to fight food waste by rescuing "ugly" fruits and veggies that might otherwise be discarded, and delivering them to homes all across the country.
Their TV spot, 'Fight Food Waste', features a catchy tune and a montage of delicious-looking produce, all of which would have been tossed out for superficial reasons like being too small or too misshapen for supermarket standards. The ad drives home the point that millions of pounds of perfectly good food go to waste every year, simply because it doesn't meet the expectations of consumers. Meanwhile, many families struggle to put healthy food on the table.
The Imperfect Foods TV spot encourages viewers to rethink their attitudes toward "perfect" produce and consider the impact of food waste on the environment and on society as a whole. By choosing to support companies like Imperfect Foods, consumers can help reduce waste and promote more sustainable farming practices.
All in all, Imperfect Foods' 'Fight Food Waste' TV spot is a fun and engaging way to raise awareness about an important issue, and encourages viewers to take action by supporting companies that are dedicated to reducing food waste and promoting a more sustainable food system.
Imperfect Foods TV commercial - Fight Food Waste produced for
Imperfect Foods
was first shown on television on September 27, 2021.
Frequently Asked Questions about imperfect foods tv spot, 'fight food waste'
Our mission: Eliminate food waste and build a better food system for everyone. If food can be saved, we will save it. With every bite into a misshapen apple, short piece of pasta, or oversized egg we can shape our world for the better.
Out of the almost 200 growers we work with, most of our produce comes from family farms or cooperatives - 78% to be exact - while 13% comes from wholesale, 6% from farmer advocates, and 3% comes from corporate farms.
It's good for getting basics delivered every week. I have found that I'm buying less and less produce from them because it's more expensive than in the store. The fruits and veggies were good, the other products were great as well!
Dan Park
SAN FRANCISCO - Dan Park has joined online grocer Imperfect Foods as chief executive officer. He will oversee strategic expansion into new markets and growth of the brand's private label program.
The company now has 10,000 active subscribers (some of whom get a delivery every other week), all in the Bay Area. (Imperfect Produce is headquartered in Emeryville.) Its slogan: “Ugly Produce. Delivered.”
Imperfect Produce launched in 2015 as a crowdfunded startup with a mission to eliminate food waste. Six years and $239 million in funding later, the company has lost its way, seven employees who left within the past year said. It has also lost two CEOs, half its C-suite, and its pandemic sales bump.
We are a grocery delivery service on a mission to reduce food waste. Shopping with us is simple. Sign up and share how you like to shop through a quick quiz.
Customer. Imperfect Foods uses its broad grocery lineup to target grocery shoppers that want to make eco-conscious purchases.
Founded in 2015 and now boasting some 400,000 customers, Imperfect Foods claims to have recovered over 116 million pounds of food that would have wound up in the trash heap. It says its “farm to fridge infrastructure embraces all cosmetic imperfections like blemishes or irregular sizes for a less wasteful world.”
Insight Partners and Blisce are the most recent investors. Imperfect Foods has a post-money valuation in the range of $500M to $1B as of Jan 22, 2021 , according to PrivCo.
1. Food is precious to many, do not waste it. 2. Taste the food, but do not waste the food.
Catchy Restaurant Slogans
- Flavors for royalty.
- Bringing class to cuisine.
- Foodies welcome here.
- Something hot. Something tasty.
- Good food. Good mood.
- You're in good hands with us.
- Hundreds of flavors under one roof.
- Food that makes you say wow.