If we wouldn't eat it, we won't put it in a box. Our produce is only ugly in appearance–never in quality.

It's good for getting basics delivered every week. I have found that I'm buying less and less produce from them because it's more expensive than in the store. The fruits and veggies were good, the other products were great as well!

Imperfect Produce launched in 2015 as a crowdfunded startup with a mission to eliminate food waste. Six years and $239 million in funding later, the company has lost its way, seven employees who left within the past year said. It has also lost two CEOs, half its C-suite, and its pandemic sales bump.

Business Model Imperfect Foods acts as an online grocer, taking the goods onto its balance sheet and making revenue on the prices sold to consumers. It does not charge subscription fees. Its margins are calculated by the difference between grocery sale revenue and the cost of sourcing and supply chain operations.

Grocery Store Slogans

• Only fresh produce here.
• A place for your grocery.
• Get the best pound for your buck.
• Find home essentials here.
• Stock up your pantry with us.
• We have quality products here.
• The place that fits your needs.
• Go crazy over our insanely affordable prices.

Imperfect Foods was founded in 2015 with a mission to eliminate food waste and build a better food system for everyone. We offer imperfect (yet delicious) produce, affordable pantry items, and quality eggs, dairy, proteins, and more.

While the sites have similar stock, Misfits Market is great for those who also want pet products and wine. Imperfect Foods is an excellent option for produce and pantry staples. If you're hoping to avoid grocery shopping altogether, try one of our favorite organic meal delivery services.

Either service could work, depending on where you live, your budget, and your grocery needs. Imperfect Foods costs less because it offers more conventional produce than Misfits Market. It also has a larger selection of items.

Customer. Imperfect Foods uses its broad grocery lineup to target grocery shoppers that want to make eco-conscious purchases.

However, prices and grocery availability vary significantly depending on where you live. On the whole, though, Imperfect Foods' prices tend to be on par with local grocery stores, especially for non-produce items like meat, dairy, and pantry staples, so the service may not end up saving you money.

Either service could work, depending on where you live, your budget, and your grocery needs. Imperfect Foods costs less because it offers more conventional produce than Misfits Market. It also has a larger selection of items.

Grocery Shopping Quotes

• I love grocery shopping.
• If I have free time, I want to go to the beach, walk around a shopping mall, go grocery shopping.
• I may be only a fish and chip shop lady, but some of these economists need to get their heads out of the textbooks and get a job in the real world.