What is Imperfect Foods?
Imperfect Foods is a food delivery service that focuses on delivering fresh and healthy produce, meats, and pantry items directly to the doorstep. Unlike traditional grocery services that prioritize aesthetics, Imperfect Foods sources and delivers food that might not meet supermarket standards because of factors such as size, shape, or surplus.
The company's mission is to fight food waste by rescuing imperfect or surplus food that would otherwise be thrown away, contributing to landfill building. The service is also environmentally conscious, selecting only the freshest seasonal produce, using recyclable packaging, and minimizing carbon emissions by delivering via the most efficient routes.
Customers can customize their orders, selecting produce boxes, dairy boxes, and pantry items, or mix and match as per their preference. Imperfect Foods offers the convenience of scheduling deliveries, pausing or canceling orders, and modifying items, which makes it easier for customers to manage their menus.
Moreover, the prices are affordable, and customers can save up to 30% compared to conventional grocery prices. As a result, Imperfect Foods provides a win-win solution for everyone; farmers and food producers receive a fair price for their produce, customers gain access to high-quality food at an affordable price while helping to conserve the environment and reduce overall food waste.
In conclusion, Imperfect Foods presents a creative, eco-friendly, and socially responsible approach to food delivery, offering a wide range of options to customers and supporting sustainable business practices.
Frequently Asked Questions about imperfect foods
Imperfect Foods is a grocery delivery service on a mission to build a more accessible and less wasteful food system. We offer a wide assortment of sustainable, affordable groceries that make grocery shopping an effortless and delightful experience.
We offer a full lineup of carefully curated groceries that are the best of their kind, a little imperfect, and always delicious. This includes farm fresh produce, pantry staples, animal and plant-based proteins, dairy and alternatives, beverages, snacks, and more.
Imperfect Produce launched in 2015 as a crowdfunded startup with a mission to eliminate food waste. Six years and $239 million in funding later, the company has lost its way, seven employees who left within the past year said. It has also lost two CEOs, half its C-suite, and its pandemic sales bump.
Out of the almost 200 growers we work with, most of our produce comes from family farms or cooperatives - 78% to be exact - while 13% comes from wholesale, 6% from farmer advocates, and 3% comes from corporate farms.
Founded in 2015 and now boasting some 400,000 customers, Imperfect Foods claims to have recovered over 116 million pounds of food that would have wound up in the trash heap. It says its “farm to fridge infrastructure embraces all cosmetic imperfections like blemishes or irregular sizes for a less wasteful world.”
Misfits Market, Inc.Imperfect Foods / Parent organization
Why buy imperfect? It's just as tasty and healthy and it's cheaper for you to buy. Slightly bruised bananas are still great in a smoothie or banana bread. Carrots that don't look 'perfect' can still be grated, chopped or pureed.
Business Model
Imperfect Foods acts as an online grocer, taking the goods onto its balance sheet and making revenue on the prices sold to consumers. It does not charge subscription fees. Its margins are calculated by the difference between grocery sale revenue and the cost of sourcing and supply chain operations.
It's good for getting basics delivered every week. I have found that I'm buying less and less produce from them because it's more expensive than in the store. The fruits and veggies were good, the other products were great as well!
Why buy imperfect? It's just as tasty and healthy and it's cheaper for you to buy. Slightly bruised bananas are still great in a smoothie or banana bread. Carrots that don't look 'perfect' can still be grated, chopped or pureed.
Why buy imperfect? It's just as tasty and healthy and it's cheaper for you to buy. Slightly bruised bananas are still great in a smoothie or banana bread. Carrots that don't look 'perfect' can still be grated, chopped or pureed.
Customer. Imperfect Foods uses its broad grocery lineup to target grocery shoppers that want to make eco-conscious purchases.
However, prices and grocery availability vary significantly depending on where you live. On the whole, though, Imperfect Foods' prices tend to be on par with local grocery stores, especially for non-produce items like meat, dairy, and pantry staples, so the service may not end up saving you money.
Misfits Market, Inc.Imperfect Foods / Parent organization
Your target market is the group of consumers – in this case, diners – whom you will aim to attract. They are people who are most likely to buy what you're selling. The target customer of your restaurant is a specific segment of the larger dining market.
Misfits Market to acquire Imperfect Foods
- Misfits Market announced Wednesday that it plans to acquire fellow online grocer Imperfect Foods.
- The brands will continue to run separately in the short term, but eventually look to combine under one label, Misfits Market founder and CEO Abi Ramesh said in an interview.
