What the Mikes Hard Lemonade TV commercial - Secret Cult Meeting is about.

Mike's Hard Lemonade is a well-known alcoholic beverage brand that has created some memorable advertisements over the years. One such ad is the 'Secret Cult Meeting' TV spot featuring Coolio. The ad starts with a high-ranking member of a secret cult addressing the other members, with Mike's Hard Lemonade bottles sitting on the table in front of them.

As the leader speaks to the group, he emphasizes that secrecy is of the utmost importance. However, the camera then cuts to Coolio, who is drinking a Mike's Hard Lemonade and looks hesitant about keeping the secret. The leader then introduces the group's newest member, who walks in wearing a pink scarf and a glow-in-the-dark bracelet, which prompts laughter from the group.

However, the newcomer surprises everyone by smoothly snapping off a breakdancing routine. Everyone is impressed, and Coolio gives him a nod of approval while taking another sip of his drink. The group then offers up a toast with their Mike's Hard Lemonades.

The ad is humorous in nature, with is its tongue-in-cheek approach to the idea of a secret cult meeting, and the unexpectedness of the breakdancing routine. The use of Coolio, a well-known rapper and personality, adds an extra layer of excitement to the commercial. The inclusion of the Mike's Hard Lemonade bottles is subtle but effective, with their presence being an integral part of the ad. Overall, this TV spot is a clever and entertaining way to promote the alcoholic beverage while staying true to the brand's humor and tone.

Mikes Hard Lemonade TV commercial - Secret Cult Meeting produced for Mike's Hard was first shown on television on May 29, 2013.