HTC, a Taiwanese electronics company, teamed up with the American music group, Far East Movement, to create a TV commercial for the HTC One smartphone. The commercial aired in 2013 and quickly became a hit.
The commercial opens with the members of Far East Movement sitting on a couch in a dimly lit room. The group is seen playing with the features of the HTC One, including the BoomSound speakers and the BlinkFeed app. The catchy beat of their hit song "Live My Life" plays in the background, adding to the overall energy of the commercial.
As the commercial progresses, Far East Movement uses the phone to capture and share their creative life on the road. They use the phone's camera to take photos of themselves posing in front of iconic landmarks, recording a music video, and connecting with fans on social media. All these features highlight the advanced technologies of the phone and its seamless integration with various applications.
Towards the end, we see the members of Far East Movement sharing their new music video with a group of friends by using the HTC One's NFC feature. The phone's display automatically shares the video on a nearby TV screen, demonstrating the phone’s versatility and unique features.
The commercial concludes with the members of Far East Movement leaving the room as the HTC One, followed by the brand's slogan, "Here's to change," appears on the screen. The commercial brilliantly showcases the phone's innovation, design and its abilities to provide a uniquely satisfying user experience with its numerous features.
Overall, HTC has succeeded in creating a visually captivating, high-energy TV commercial that promotes the features of the HTC One device, while Far East Movement sets the tone, creating an upbeat, catchy hit that effectively showcases the phone's cutting-edge capabilities and appeal.
HTC One TV Commercial produced for HTC was first shown on television on April 11, 2013.
The song "Turn Up the Love" is a track by the American group Far East Movement. It was released as part of their fourth studio album, "Dirty Bass." The song features vocals from the Barbadian group Cover Drive. "Turn Up the Love" was released on June 21, 2012.
The lyrics of the song convey a message of unity and positivity. The chorus encourages listeners to come together and celebrate love, with lines like "We are one tonight, And we're breathing in the same air, So turn up the love." The song has an upbeat and energetic sound, blending elements of pop, electronic, and dance music.
"Turn Up the Love" reached moderate success, charting in several countries including the United States, Canada, and the United Kingdom. It received positive reviews from critics, praising its catchy melody and infectious energy.
The music video for "Turn Up the Love" was directed by Matt Alonzo. It features vibrant visuals and showcases the group's energetic performance alongside Cover Drive. The video has garnered millions of views on YouTube.
Overall, "Turn Up the Love" is a lively and uplifting song that encourages unity and celebration. It showcases Far East Movement's signature style and features the collaborative vocals of Cover Drive.
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