Overview of AT&T WirelessAT&T Wireless is an American telecommunications company that provides mobile phone service, internet, and other related services to individuals and businesses. It is one of th...
In 2013, AT&T ran a Super Bowl TV spot titled "2 Things at Once" featuring actor and comedian Beck Bennett. The advertisement showcased the ability of AT&T's mobile network to allow its customers to do two things at once, such as browsing the internet while also making a phone call.
The commercial featured Bennett juggling two tasks simultaneously, such as playing a guitar and cooking, or riding a unicycle and knitting. The humor of the advertisement stemmed from the sheer absurdity of the combinations that Bennett was able to perform. The tagline "It's not complicated, doing two things at once is better than one" drove home the idea that the AT&T network allowed its customers to be more productive.
The advertisement was widely successful, receiving positive feedback from viewers and industry experts. It capitalized on the popularity of the Super Bowl as an advertising platform, reaching a wide audience and boosting AT&T's brand recognition.
Overall, the AT&T 2013 Super Bowl TV spot featuring Beck Bennett showcased the convenience of their mobile network and the ability to multitask on the go. The advertisement was a clever and humorous take on the concept and effectively communicated AT&T's key messaging to its audience.
AT&T 2013 Super Bowl TV commercial - 2 Things at Once produced for AT&T Wireless was first shown on television on February 2, 2013.
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