What the It Can Wait TV commercial - AT&T: Laying Up is about.

The "It Can Wait" TV spot by AT&T featuring Jordan Spieth is a poignant reminder of the dangers of distracted driving. The one-minute commercial begins with Spieth, a professional golfer, walking up to a tee-off. As he prepares for his shot, his cellphone buzzes with a notification. Ignoring it at first, he soon finds himself unable to resist the temptation and takes out his phone to check the notification.

Suddenly, the camera angle changes, and the audience is transported to a hospital where doctors are seen frantically working to save a patient's life. The striking visuals urge the viewer to imagine the consequences of distracted driving and the damage it can do.

The scene then switches back to Spieth, who regretfully puts away his phone and focuses on his shot. The TV spot ends with a message urging viewers to pledge to keep their eyes on the road and not get distracted while driving.

The commercial effectively drives home the message that it only takes a second of distraction to cause irreparable damage on the road. It appeals to viewers' emotions and encourages them to make a conscious decision to prioritize safety over convenience. AT&T's "It Can Wait" campaign has long been advocating for distraction-free driving, and this particular TV spot highlights the severity of the issue in a relatable, emotional way.

It Can Wait TV commercial - AT&T: Laying Up produced for It Can Wait was first shown on television on April 5, 2018.