What the World Wildlife Fund TV commercial - I Am Not is about.

The World Wildlife Fund (WWF) is a leading global conservation organization dedicated to protecting the planet's natural resources and the animals that inhabit them. One of their most impactful campaigns is the "I Am Not" TV spot, which highlights the relationship between humans and wildlife.

The TV spot starts with a voice-over saying, "I am not just a tourist attraction," while footage of a majestic elephant walking towards the camera plays. The message is clear: elephants are not just objects of entertainment for humans, but living, breathing creatures with their own lives and families.

The spot continues with a series of other animals, such as tigers, sea turtles, and gorillas, each with its own voice-over. Each animal is portrayed with incredible imagery that showcases their beauty and power. The voice-overs highlight the various ways in which humans exploit and mistreat these animals for our own benefit, such as using tigers for their skins or gorillas for their meat.

As the TV spot progresses, the voice-overs become more urgent, imploring us to take action to protect these animals and the ecosystems they live in. The spot ends with a powerful message, "I am not just a part of your world. You are a part of mine."

The "I Am Not" TV spot is an excellent example of the power of advertising to raise awareness and inspire action. Through stunning imagery and engaging voice-overs, the WWF is able to drive home the message that humans and animals are interdependent, and we have a responsibility to protect and preserve their natural habitats.

World Wildlife Fund TV commercial - I Am Not produced for World Wildlife Fund was first shown on television on October 27, 2016.